Friday, October 16, 2009

3101 E. 14th Street, Oakland, CA: Ann's New Mo-Skull's May 10-11, 1968

I have written earlier about trying to fathom the iconography of an ad for an Oakland club called Ann's New Mo. Here is another ad, from the Oakland Tribune of Friday, May 10, 1968. Without recapping every point of my previous post, let's consider what little we know

  • Ads in the Friday entertainment section of the Tribune were for "destination" establishments, trying to encourage patrons to come out for an evening. The Trib (Oakland's main daily) would have been too expensive for a "neighborhood" bar.
  • 3101 E. 14th Street (now International Blvd) was some miles from downtown, not part of an entertainment district. No doubt the ads were to encourage people to make the trip.
  • Ads in the Tribune were not for secret "subculture" ads, as squares might misread the ads and show up anyway, so whatever the score was here it wasn't likely to be too salacious.
  • Ann's New Mo advertised for at least three years, from 1966-69 (maybe longer), so the club stayed open awhile.

Now let's review what we don't know

  • What is Ann's New Mo? What's a Mo? Mod? Momentum? Mojo?
  • What kind of music was being played, and who did it appeal to? Jazz, blues, rock, R&B, soul?
  • Who were the bands? I have reviewed the ads in the Trib for the late 60s pretty carefully, and none of the bands who played at Ann's New Mo played anywhere else in Oakland.
  • Skull's? Is this a typo for Skulls?--It's still a strange name for a band. If the band is "Skulls," does that seem like a band who would play a nightspot that would advertise on the same page as clubs offering steak dinners and a lounge act? If its "Skull's", I'm even more confused.
  • What about the dancing girl icon? Who is that supposed to appeal to? Single businessmen? Hipsters? Emma Peel fans?

I can't get past any of this.

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