Showing posts with label Family Dog. Show all posts
Showing posts with label Family Dog. Show all posts

Friday, November 15, 2024

660 Great Highway, San Francisco, CA: Friends And Relations Hall 1971-72 (after The Family Dog, FDGH Part 50)

The Family Dog on The Great Highway, ca 1969, formerly Topsy's Roost and the Edgewater Ballroom, and later Friends And Relations Hall, at 660 Great Highway in San Francisco
 

The Edgewater Ballroom, part of the San Francisco amusement park Playland-At-The Beach, and located at 660 Great Highway, had been open since at least 1930. In 1969, Chet Helms had relocated his Family Dog concert operation from the Avalon Ballroom to the Edgewater. Helms had renamed the venue The Family Dog on The Great Highway. The venue had opened with much fanfare on June 13, 1969, with Jefferson Airplane headlining to a packed house. Although a beautiful venue in a great location, Helms was undercapitalized and the Ballroom was too small for the era. There was some great music, but the Family Dog on The Great Highway never lived up to its promise. 

The Family Dog on The Great Highway had struggled along for 14 months, but it folded on August 22, 1970, after a concert by Quicksilver Messenger Service. I wrote about the music and shows at the Family Dog on The Great Highway in great detail. If the Family Dog had established a jam band palace on San Francisco's Ocean Beach in the 21st century, financed by Cannabis merchants, it would have been a massive success. But Playland had closed on Labor Day, 1972, and the adjoining Edgewater Ballroom was razed shortly afterwards. 

While the Family Dog on The Great Highway had closed in August 1970, the building itself was still in use for another two years. Esteemed scholar David Kramer-Smyth was kind enough to identify all the events at 660 Great Highway after the Family Dog closed. Given the extensive efforts I made to document the Dog's Ocean Beach adventures, it seemed appropriate to complete the loop by reviewing all the rock shows afterwards, along with at least mentioning the other theatrical events.

Playland was in San Francisco's Ocean Beach neighborhood. Ocean Beach, at the edge of the city, was essentially in an isolated suburb, with plenty of teenagers and potential rock music fans nearby, but a long way from the broader population of the Bay Area. Google maps is a little misleading if you don't know the area. The Ocean Beach neighborhood is sealed off from the rest of the Bay Area's Peninsula by some difficult hills. East Bay residents, in turn, while not a huge number of miles away, would need to cross the Bay Bridge and pass through all of San Francisco to get to Playland. The same traffic realities had boxed in the Family Dog. Thus Ocean Beach was a specialized destination, mostly just for locals. 

In the two years between the closing of the Family Dog and the razing of the old Edgewater Ballroom, various rock shows and theatrical performances were put on at Playland. Some of them were probably pretty good, actually, but 660 Great Highway was always the last choice, the venue that got used when nothing else was available. The chronicle of the venue that I have constructed for this period is a bit sad, but it's still a helpful look at the outlying tendrils of the San Francisco rock music scene from 1970 through '72.

Thanks to David Kramer-Smyth for making this post possible. Anyone with additional information, corrections, insights or recovered memories, please included them in the Comments.

September 18, 1970 Playland At The Beach Ballroom, San Francisco, CA: Miss American Vampire Contest  (Friday)
Playland-At-The-Beach had opened in 1913, on San Francisco's Great Highway between Balboa and Fulton Streets. Playland's fortunes had declined considerably by 1970, but the amusement park was still open. The former Edgewater Ballroom was at the edge of the park, so clients did not have to enter the park to see events there.

Since most of the clients of Playland itself were teenagers or even younger, the "Family Dog" ballroom name had little meaning, so this event was advertised as being at "Playland At The Beach Ballroom." The Miss American Vampire Contest was promoting the new movie House Of Dark Shadows, based on the ABC-tv Soap Opera Dark Shadows. Dark Shadows was a popular 5-day-a-week soap opera. It aired at 3:30 p.m., late enough for kids to watch it after school. Dark Shadows surrounded the doings of one Barnabas Collins, a two-hundred year old vampire, along with assorted witches, werewolves and--I kid you not--the I Ching. 

House Of Dark Shadows was a feature film made to capitalize on the TV show. The official release date of the movie (per Wikipedia) was October 28, 1970, so the opening at Loew's SF on September 23 must have been some kind of pre-release event (I have actually seen the movie, but it's too much of a rabbit hole to go into here). 

October 10, 1970 Family Dog On The Great Highway, San Francisco, CA: AB Skhy/Schon/King Klyde (Saturday)
October 11, 1970 Family Dog On The Great Highway, San Francisco, CA: BADC/Westwind/Cerith Ungle
(Sunday)
Update 20241116: Fellow scholar JGMF sent in a number of additional dates

These two shows, advertised as "Family Dog On The Great Highway," were misnomers, since Chet Helms had closed his operation. But he didn't have the resources to sue, and in any case the old "Family Dog" sign was probably on the marquee. I don't know who promoted the shows.

AB Skhy had originally been from Wisconsin, but had moved to San Francisco in 1968. They had released two albums on MGM. Howard Wales had been in the group for their 1969 debut album, but he had left by their 1970 album Ramblin' On. Probably by this time Dennis Geyer and Curley Cooke were playing guitars, with Geyer the main singer, and presumably Rick Jaeger on drums and Jim Marcotte on bass. They wouldn't stay together much longer.

Schon may have featured San Mateo teenage guitar sensation Neal Schon, then about 16 years old. He would join Santana the next year. King Klyde, BADC, Westwind, and Cerith Ungle are unknown to me.  

October 30, 1970 Old Family Dog On The Great Highway, San Francisco, CA: Aum/Tower Of Power/Naked Lunch/Joe Riccio (Thursday)
Aum was a power trio fronted by guitarist Wayne Ceballos who had released two albums. Tower Of Power were the legendary soul band from Oakland. They had just released their debut East Bay Grease. Both AUM and Tower were managed by the Bill Graham organization, and both had albums on Graham's Fillmore Records label, distributed by Warner Brothers.

Naked Lunch was a local band that featured guitarist Abel Zarate, who later ended up in the band Malo, along with keyboard player Lu Stephens, who had been in a 60s band called All Men Joy. Joe Riccio is unknown to me. [updated via JGMF 20241116].

October 25, 1970 Sunday SF Examiner

October 31, 1970 660 Great Highway, San Francisco, CA: Womb/Joe Riccio/Ice/Osceola (Friday) Transformation Witches Night  
San Francisco loves Halloween. This 1970 event was more directed at young adults rather than kids, so the address was used as the name of the venue. It seems to have mainly been a dance and costume party, and none of the bands were notable. Osceola, a band of Florida transplants led by guitarist Bill Ande, had played the Family Dog on the Great Highway many times. Womb (formerly Birth, who had released a 1969 album on Dot Records), were from San Jose. Ice was a young Marin band associated with the West-Pole, the management for Quicksilver Messenger Service. 

November 6-7, 1970 Poor Richard's, San Francisco, CA: Naked Lunch/Scamp/Dead Run/Grim Tales (Friday-Saturday)
For unknown reasons, the new name of the venue was now Poor Richard's. Scamp, Dead Run and Grim Tales are unknown to me (when I haven't heard of San Francisco bands from this era, they are definitely obscure). I have to assume that this event was mainly a sort of weekend dance for Playland patrons and local teenagers, rather than an attempt to draw anyone from farther away. 

November 20-21, 1970 Old Family Dog Ballroom, San Francisco, CA: Foxglove (Friday-Saturday)
The name reverted briefly to "Old Family Dog." Foxglove is unknown to me. [updated via JGMF 2024116]

November 27, 1970 Old Family Dog Ballroom, San Francisco, CA: Foxglove/Loose Gravel/Aliens/Cosmic Popcorn (Friday)
Loose Gravel featured guitarist Mike Wilhem, who had been The Charlatans. The Aliens were a sort of Latin-rock band from the Mission District, with some connection to Carlos Santana. Cosmic Popcorn is unknown to me. [updated via JGMF 2024116]

November 29, 1970 Poor Richard's, San Francisco, CA: Ship Of The Sun/Garfat/others (Sunday)
I assume different promoters were using different names for the venues. I recognize Ship Of The Sun from various listings, but I don't know anything else about them. Garfat is unknown to me. [updated via JGMF 2024116]

December 7-8, 1970 Poor Richard's, San Francisco, CA: Dan Hicks And The Hot Licks/Commander Cody and His Lost Planet Airmen/Jeffrey Cain/Joe Riccio and Full Sack Jack/Snow (Monday-Tuesday)
Dan Hicks and His Hot Licks, who played their unique style of acoustic, snarky swing, had deep roots in the San Francisco scene. Hicks had been the drummer in The Charlatans. Back in 1965, the Charlatans were San Francisco's first psychedelic rock band. Their new Blue Thumb Records album Where's The Money would be released in 1971. Commander Cody and His Lost Planet Airmen were also Western Swing, but in an electric honky tonk manner. They had moved to Berkeley from Ann Arbor Michigan in mid-69, but were still a year shy of making their classic debut album. Jeffrey Cain was a songwriter who worked with the Youngbloods. Snow is unknown to me. [updated via JGMF 2024116]


December 11, 1970 Old Family Dog Ballroom, San Francisco, CA: Flamin' Groovies/Loose Gravel/Cosmic Popcorn (Friday)
December 12, 1970 Old Family Dog Ballroom, San Francisco, CA: Flamin' Groovies/Loose Gravel/Foxglove
(Saturday)
The Flamin' Groovies had been around the San Francisco scene since 1965, but their adherence to a "British Invasion" style left them on the outs in the jam-oriented Fillmore scene. By this time, the Flamin' Groovies had released three albums. Their most recent had been Flamingo, on Kama Sutra. The Groovies regularly promoted their own events, and I assume they were self-promoting here. 

December 26-27, 1970 Poor Richard's, San Francisco, CA: Rumi & Sylvester (Friday-Saturday)
Rumi & Sylvester are unknown to me. I suppose Sylvester could be the popular soul singer, a former Cockette, but I think this is too early for it to be him.  [updated via JGMF 19701116]

 

December 30, 1970 Poor Richard's, San Francisco, CA: Soul Sacrifice/Intruders/others (Wednesday) Benefit For Philippine Flood
One theme of this era was that since there were few concerts booked at 660 Great Highway, it was regularly available for benefit concerts. There had been substantial floods in the Phillipines in early September. There was a huge Filipino and Filipino-American community in San Francisco, with their own popular dance circuit for young Filipino adults and older teens. I don't know anything about Soul Sacrifice or The Intruders, but they were likely part of that scene.

January 9, 1971 Poor Richard's, San Francisco, CA: Country Weather/Fellin'/Liquid Heart/Wells/Wizard (Saturday) Natural Arts Festival
On Saturday, January 9, Poor Richard's hosted the "Natural Arts Festival," whatever that was. The listing in the SF Examiner says "Yoga demonstrations and visuals," so probably the Festival focused on homeopathic remedies and various kinds of holistic approaches to health.

The headline band was Country Weather, from Contra Costa County. Country Weather featured guitarist Greg Douglass, later in the Steve Miller Band (he would co-write the hit "Jungle Love"). Country Weather had been together since 1968, and had opened at the Fillmore West many times. They were widely regarded by locals at the time as an excellent band, but never released an album in the 20th century. 

Fellin', Liquid Heart, Wells and Wizard are unknown to me. 

On Tuesday, January 19, a traveling Native American ensemble called the White Roots Of Peace was scheduled to appear at Poor Richard's. It's not clear if they actually performed (whoever they may have been).  During the week of January 20, Poor Richard's was used as a sort of "Bird Hospital." Standard Oil had caused a giant oil spill just off of San Francisco, and numerous sea birds were covered with oil. Thanks to volunteers, the birds were rescued and cared for. Poor Richard's was the base of operations. 

January 29-30, 1971 Poor Richard's, San Francisco, CA: Helix/Barley At The Hops/others (Friday-Saturday)
Helix and Barley At The Hops are unknown to me. I suspect these shows were superseded by the bird rescue. [updated via JGMF 20241116]


SF Examiner March 4, 1971

On March 4, 1971 the Examiner article headlined "New Life For The Family Dog" described the plans of the new promoters at 660 Great Highway. For one thing, they would re-name the venue Friends And Relations Hall, a name that would generally stick for the remaining 18 months of the venue.

The latter day Family Dog headquarters and ballroom at 660 Great Highway will reopen on March 12 with a new paint job, new owners and a new name.
"Friends and Relations Hall" is the new name for the big oceanfront building that was once the "Edgewater" featuring big dance bands, and in recent months has tried to operate as "Poor Richard's."

 The new proprietors, who have a year's lease, include Jim Gravanes, Vince Nunno, Steve Bowen and attorney-musician Jerry Weiner.

"We have cleaned up the place a good deal" commented Gravanes yesterday, "and we have already let out various concessions, some of which will operate during the weekdays as well as in our weekend evening musical events."

First show for Friends And Relations Hall will feature Big Brother and The Holding Company, Clover and Foxglove. One of the Bay Area's veteran light show artists, Bob Holt, will be in charge of visuals.

Plans for F&R Hall include a greatly expanded restaurant facility, a new bandstand and dressing room arrangement, giant cushions for more comfortable floor seating, and a number of special activities which will run during the week.
Headlining the second weekend, March 19-20, will be Berkeley's Joy Of Cooking group.
All weekend shows will begin at 9 o'clock on Friday and Saturday nights, with a $2.50 door charge. 

The team's plan seems to have been pretty sensible. The ongoing restaurant could provide daily revenue, and the low ticket price meant that the venue was not competing directly with high profile shows at Winterland or elsewhere, but trying to be a sort of neighborhood rock venue. This wasn't a bad idea, actually, but the problem was that the 1971 Ocean Beach rock audience wasn't even of drinking age yet, and without a bar, the venue wouldn't get enough traction. In March, however, that was still yet to come.


March 7, 1971 SF  Examiner

March 12-13, 1971 Friends And Relations Hall, San Francisco, CA: Big Brother and The Holding/Clover/Foxglove (Friday-Saturday)
Big Brother and The Holding Company was a legendary San Francisco rock band, of course, but without Janis Joplin they were kind of just another band. After breaking up at the end of 1968, Big Brother had reformed in late 1969. The original quartet (Peter Albin, James Gurley, Sam Andrews and David Getz) were joined by guitarist David Schallock. Also onboard, at least in the Bay Area, was producer Nick Gravenites, who sang some songs with them. Gravenites had produced their 1970 album Be A Brother, a highly underrated record that had hardly been noticed. With Big Brother and a light show, Friends And Relations Hall was definitely marking itself as a hippie joint in the tradition of the Fillmore.

Clover's Forty-Niner album, their second album on Fantasy, released in 1970

Clover
was a Marin band. The quartet had released two albums on Fantasy. They were led by guitarist John McFee and singer Alex Call. Shortly afterwards, Clover would be joined by singer Hugh Cregg and keyboard player Sean Hopper. Clover made it to about 1977, when they finally broke up. McFee went to the Doobie Brothers, Call wrote some hits and Cregg and Hopper founded Huey Lewis and The News.

Although the Examiner article mentioned a planned booking for Berkeley's Joy Of Cooking on March 19 and 20, there was no listing for such a concert, and I don't think it happened. Country Weather, Foxglove and "Harland (magician and fire-eater)" were booked to open. 

April 2-3, 1971 Friends And Relations Hall, San Francisco, CA: Aum/Loading Zone/Flamin' Groovies (Friday-Saturday)
Loading Zone had been the first band to start playing psychedelic soul in San Francisco ballrooms, danceable music with feedback-drenched guitar solos. Their popularity kicked open the door that was walked through by Sly and Tower Of Power. Loading Zone soldiered on until 1972. [updated via JGMF 2024116]

April 9-10, 1971 Friends And Relations Hall, San Francisco, CA: Big Brother and The Holding Company/Commander Cody and His Lost Planet Airmen/Mike Finnegan (Friday-Saturday)
Big Brother returned to Friends And Relations Hall a month later. Commander Cody and His Lost Planet Airmen had relocated to Berkeley from Ann Arbor, MI in the Summer of 1969. In the mean time, they had become a popular local band, as their swinging hippie honky tonk was right on time for the upcoming rise of country rock. Cody and his Airmen were still several months away from their epic debut album Lost In The Ozone on ABC-Paramount Records.

Mike Finnegan was an organist from Topeka, KS, and a great singer. He had moved to Marin to join the the Jerry Hahn Brotherhood. Guitarist Hahn (also from Kansas) had played jazz with John Handy and Gary Burton in the 60s, but the Brotherhood was a jazz-rock outfit. After an interesting 1970 album on Columbia that didn't go anywhere, they had broken up. At this time, Finnegan led a Sunday night jam session at the Lion's Share in San Anselmo, and played around local clubs. At times, he also played with Big Brother, and he likely sat in with them this weekend.

 


April 11, 1971 Friends And Relations Hall, San Francisco, CA: "Turn On With Tullah" (Sunday)
Tullah Hanley was a 48-year old former belly dancer. Now a widow, she had married rich and had apparently given a $3 million gift of art to San Francisco's De Young Museum. This Sunday night event appears to have been some sort of celebration organized by Tullah herself. Your guess is as good as mine.

April 18, 1971 Friends And Relations Hall, San Francisco, CA Fox/Cosmic Popcorn/Liquid Heart/Malo/ Jim Eave’s Acoustic Quintet/Pennsylvania Pokers (Sunday) noon-8pm
For all the fanfare of the new owners, I don't know why the only events were not on weekends. If there had been notable bands playing on the weekends, they would most likely have been listed in the local papers. Of the several bands playing, most had already played 660 Great Highway. In the case of Malo, they were a new group, but they were formed from a group called the Malibus with the addition of guitarists Abel Zarate (who had been in Naked Lunch) and Jorge Santana (Carlos' younger brother, who had been in the Sounds Unlimited Blues Band).

Fox (not Foxglove), Jim Eave's Acoustic Quintet and the Pennsylvania Pokers are unknown to me. 

April 19, 1971 Friends And Relations Hall, San Francisco, CA: Big Brother and the Holding Company/Dan Hicks and His Hot Licks/Gold (Monday) Benefit for Reality House West
Big Brother returned yet again, this time at a Benefit for the Reality House West drug rehab program (Reality House West had been open since 1968, and was located at 1360 Fillmore Street).

Gold was a Berkeley group associated with Country Joe McDonald, since manager Ron Cabral was an old Navy pal of Joe's. 


April 24, 1971 Friends And Relations Hall, San Francisco, CA: Barry Melton And the Fish/Shades of Joy/Cat Mother And The All Night Newsboys
(Saturday) Celebration of the People’s Peace Treaty
I do not know if this "celebration" was a Benefit, or just an occasion.

Country Joe and The Fish had disintegrated in mid-1970. When Barry Melton was billed as "Barry Melton and The Fish" it was an indication that he would be playing with an electric band. His current album was Bright Sun Is Shining, a mostly bluesy album that had been released in 1970 on Vanguard. 

Shades Of Joy had been around since 1969. Today they would be called a "Jam Band," but no such term existed for bands that improvised a lot without playing straight jazz. The key members were guitarist Jackie King, saxophonist Martin Fierro and organist Jymm Young. They had released an album on Fontana Records in 1969.



Cat Mother and The All-Night Newsboys
had formed in 1967. By 1969, they had been signed by Michael Jeffery, the manager of Jimi Hendrix. Hendrix had even produced the band's debut album on Polydor, The Street Giveth and The Street Taketh Away. Thanks to the Jeffery connection, Cat Mother got to open for Hendrix and a number of other high profile events. Cat Mother even had a minor hit in late '69, with medley of oldies called "Old Time Rock And Roll." In fact, the band's sound was more country-folk oriented, but they were versatile musicians. By 1970, however, Cat Mother was anxious to separate themselves from Jeffery's questionable management practices. Their second album, Albion Doo-Wah, would be recorded at Pacific High Recorders in San Francisco.

After they finished their second album, Cat Mother relocated to San Francisco. San Francisco had a unique status for rock bands in the late 1960s and '70s. While the record industry was centered, as it always had been, in Manhattan and Hollywood, San Francisco was an enticing opportunity for rock groups. For one thing, the concert industry was thriving, so a good band could make a living whether they had an album or not. Plus, there were studios and plenty of A&R guys, so SF wasn't the wilderness. And, it was California--no snow, pretty girls, open minds--so it wasn't hard to persuade fellow band members to make the move. A large number of bands from elsewhere moved to San Francisco.
 
The three founding members of the band, Roy Michaels (bass, vocals), Bob Smith (keyboards, vocals) and Michael Equine (drums), would all relocate permanently to California. Michaels, Smith and Equine would move to Mendocino County and continue on as Cat Mother until 1977.
 
April 25, 1971 Friends And Relations Hall, San Francisco, CA: Shades Of Joy/South Bay Experimental Flash/Foxglove/Cosmic Popcorn/Tovarish (Sunday)
South Bay Experimental Flash were a jazz-rock band originally from San Jose, featuring David Ladd Andersen on flute and saxophone. Tovarish is unknown to me.  [update via JGMF 20241116]
 
May 1, 1971 Friends And Relations Hall, San Francisco, CA: Foxglove/Fox/Railway (Saturday)
May 2, 1971 Friends and Relations Hall, San Francisco, CA: six rock bands
(Sunday)
May 3, 1971 Friends and Relations Hall, San Francisco, CA: Blue Monday
(Monday)
Railway is unknown to me. Whatever the plans of the new proprietors of Friends And Relations Hall, whether these bands were good or not, they weren't going to draw crowds. [update via JGMF 20214116]


May 4, 1971 Friends And Relations Hall, San Francisco, CA: Cat Mother And The All Night Newsboys/Cookin' Mama/Fox/Elixir (Tuesday)
Cat Mother returned to headline, but on a Tuesday night. Elixir is unknown to me.


Cookin' Mama
was a high powered Marin band featuring guitarist Pat Thrall and singer Sherry Fox. Thrall would later become better known in groups like Automatic Man and the Pat Travers Band. Fox, oddly, is best known for earlier vocal harmony group RJ Fox. Cookin' Mama's 1972 album was recorded in Marin (at The Church in San Anselmo) and more-or-less self-released on Rock Bottom Records.

May 10, 1971 Friends And Relations Hall, San Francisco, CA: Mark-Almond/Stoneground/Chico David Blues Band/Terry Dolan/Earthrise (Monday)
Mark-Almond was a terrific jazz-rock band led by two members of John Mayall's 1969 Turning Point ensemble. Jon Mark played acoustic guitar and sang, and Johnny Almond played tenor sax and flute. They recorded for Blue Thumb and had a unique sound.

Terry Dolan was a local singer/songwriter. He would go on to work with John Cipollina and others in the group Terry And The Pirates. Chico David Blues Band and Earthrise are unknown to me [updated via DKS 2024117]

May 17, 1971 Friends And Relations Hall, San Francisco, CA: Flamin' Groovies/Sopwith Camel/Foxglove (Monday)
It's not clear to me why there was a Monday night show, and yet no weekend events. Maybe the Groovies had a better gig on the weekend. Sopwith Camel had been an original Fillmore band from 1966, and the first to score a hit, with "Hello Hello" on Kama Sutra in 1967. They soon broke up. By 1971, they had reformed, with most of the original members, and would even release an album.

May 22, 1971 Friends And Relations Hall, San Francisco, CA: Flamin' Groovies/Sopwith Camel/Flying Circus (Saturday)
For a Saturday night show, Mill Valley's Flying Circus joined the Flamin' Groovies and Sopwith Camel. Flying Circus was led by guitarist Bob McFee, brother of Clover's John McFee. Clover and Flying Circus shared a rehearsal hall. 

May 28-29, 1971 Friends And Relations Hall, San Francisco, CA: Youngbloods/Jeffrey Cain/Grootna Commander Cody and His Lost Planet Airmen (Friday-Saturday) A Benefit for The Committe for the Traditional Indian and the Soledad Prisoners Defense Fund
The Youngbloods were the most prominent band to ever play Friends And Relations Hall. The Youngbloods had unexpectedly hit it big in 1969 with re-release of their 1967 version of "Get Together." The Youngbloods shrewdly parlayed the hit into a new contract that included their own Imprint (custom label) on Warners. Raccoon Records not only released Youngbloods albums, but solo albums and records by their musical friends. The Youngbloods current album was probably Good And Dusty (I'm not certain when in 1971 it was released). The band was now a quartet, with Jesse Colin Young on guitar and vocals, Joe Bauer on drums, Michael Kane on bass and Lowell "Banana" Levenger on piano, steel guitar and various other instruments.

Jeffrey Cain was a solo artist on Raccoon. Grootna was a Berkeley band with an album on Columbia, fronted by guitarist Vic Smith and singer Anna Rizzo, both previously in the band Sky Blue. The Columbia album was produced by Airplane singer Marty Balin, who would later team with Smith to form Bodacious.

May 30, 1971 Friends And Relations Hall, San Francisco, CA: Music Of Devotion with Yogi Bhajwan and The Sufi Choir (Sunday)
The Sufi Choir was a dance and music troupe inspired by Islamic mysticism, and based in Marin. 

May 31, 1971 Friends And Relations Hall, San Francisco, CA: Victoria (Monday)
Victoria (Domagalski) was a singer-songwriter who had put out two solo albums on Bill Graham's San Francisco Records label (distributed by Atlantic). [update via JGMF 20241116]


June 3, 1971 Friends And Relations Hall, San Francisco, CA: Country Joe McDonald/New Riders of The Purple Sage/Grootna/Stoneground (Thursday) Benefit for The Bear Tribe Commune
It was not a good sign that most of the bookings at Friends And Relations Hall were billed as "Benefit" concerts, and held on weeknights. Now, from the Hall's point of view, they were likely paid the same amount for hall rental for a benefit than for a regular show, but benefits weren't premier events. 

Country Joe McDonald had split with Barry Melton in Summer 1970, and had since toured as a solo act. He was still a fairly big name in the Bay Area, however. His most recent album was Hold On, It's Coming, released by Vanguard in April, 1971.

The New Riders Of The Purple Sage had played the Family Dog on The Great Highway, as had the Grateful Dead, so Jerry Garcia surely liked the room. At this time, the Riders were producing their Columbia debut (NRPS), with Garcia still a member of the band on pedal steel guitar. The New Riders, of course, had to fit their touring schedule around the Grateful Dead, and plans were afoot to replace Garcia with Buddy Cage (which had been Jerry's recommendation). 

Stoneground had been put together by KSAN impresario Tom Donahue for a movie called Medicine Ball Caravan. The band had been signed to Warners and had released their debut earlier in 1971. The group had five lead singers, including Sal Valentino (ex-Beau Brummels) and guitarist Tim Barnes. 

June 5, 1971 Friends And Relations Hall, San Francisco, CA: Victoria/Chris Williamson/Kendall Kardt/Roland Brothers (Saturday)
Popular rock music was changing, and the new breed of singer-songwriters, often just accompanying themselves on a guitar or piano, did not benefit from being third on the bill to some noisy rock band at a giant arena. The newly opened Boarding House focused on these kinds of performers, and some astute managers organized bookings that featured a number of these artists playing together.

Victoria (Victoria Domagalski) was a singer-songwriter, part of Bill Graham's managment stable. Her debut album, Secret Of The Bloom, had been released on Graham's San Francisco Records label (distributed by Atlantic) in late 1970

Chris Williamson (b. 1947, today known as Cris Williamson) was from Deadwood, SD, of all places.  She had released three obscure solo albums on Avanti Records in 1964-65. By 1971, she had resurfaced in the Bay Area. Williamson had released an album on Ampex in 1971. It had been recorded in New York (with Eddie Kramer, at Electric Lady Studios) and in San Francisco (at Wally Heider's, with Jim Gaines). An army of session men, some well-known, were on the record. It went nowhere. Still, Williamson had just headlined a week of shows (in May) at San Francisco's Boarding House, a newly-opened "acoustic music salon," so it seems she was starting to develop a following.

In future years, Williamson would assert that there should be a record label run by women, for women, and that would lead to Olivia Records. Olivia released Williamson's 1975 album The Changer And The Changed. Besides being a fine album, Olivia was in the forerfront of DIY releases, fitting in nicely with Beserkely Records and numerous punk labels. The message was, if you want albums of a certain type, release 'em yourself.

Kendall Kardt (b. 1943) was an example of a different type of arc, an electric performer gone solo. Kardt had been in the group Rig, who had been booked by the Bill Graham organization. Rig had played the Fillmore East, and opened for a variety of National acts.  Rig released an album on Capitol in 1970. The band broke up, however, and Kardt moved to the Bay Area to be nearer to the Graham team. Kardt recorded a solo album for Capitol, with help from the likes of Jerry Garcia, Ronnie Montrose, Pamela Polland and Spencer Dryden, but the album was shelved. He would record an album for Columbia in 1972, but it too was shelved. Kardt, too, had headlined a week in May at the Boarding House.

Ultimately, Kardt would move to Chicago. He continued his career as a songwriter, and his songs were recorded by Montrose, Jim Post and others

June 12, 1971 Friends And Relations Hall, San Francisco, CA: Stoneground/Sopwith Camel/Congress Of Wonders/Beefy Red/others (Saturday)
Congress Of Wonders were a hip comedy duo from Berkeley that had released an album on Fantasy Records. Beefy Red was a 10-piece jazz-rock band from Marin County. It had some good players, like guitarist Barry Finnerty, trumpeter Mark Isham and drummer Jim Preston.  [update via JGMF 202411116]

June 21, 1971 Friends And Relations Hall, San Francisco, CA: "The City That Waits To Die" (Monday)
I have no idea what this event might have been. [update via JGMF 202411116]

June 24, 1971 Friends And Relations Hall, San Francisco, CA: Feelin'/Driver/Soquel/Peter Cosmos (Thursday)
All of these bands are obscure to me.  [update via JGMF 20241116]

June 25-26, 1971 Friends And Relations Hall, San Francisco, CA: Commander Cody and His Lost Planet Airmen/Charlie Musselwhite/Sonoma Mountain Band (Friday-Saturday)
Cody and the Airmen returned to Friends And Relations as headliners.

Charlie Musselwhite was a blues harmonica player from Memphis, by way of Chicago. He had moved out to the Bay Area in 1967 and had been a regular performer at nightclubs and ballrooms since then. Musselwhite had recorded a number of albums, but blues wasn't as appealing to record companies as it had been in the 60s. Locally based Arhoolie Records would release Takin' My Time some time in 1971, and Musselwhite's band featured the young Ukiah guitarist Robben Ford. Ford was the anchor of Musselwhite's band for some time, and may have still been in the group at this point. 

The Sonoma Mountain Band is unknown to me.

June 27, 1971 Friends And Relations Hall, San Francisco, CA: "Yogi For Joy" Sufi Bajwan/Allen Ginsberg/Rabbi Shlomo Carlebach (Sunday)
Allen Ginsberg was the legendary beat poet, and Rabbi Shlomo Carlebach was a folk-singing rabbi. In general, this would have been seen as a sort of "personal enlightenment" evening.  

June 28, 1971 Friends And Relations Hall, San Francisco, CA: Hot Tuna/Stoneground/Ace Of Cups (Monday) Benefit For Native American Church
Once again, popular local acts were using Friends And Relations Hall for a weeknight benefit. This was a sign that musicians liked the room, but it wasn't attractive for a weekend headline gig. I have no idea who or what the Native American Church might have been.

Jorma Kaukonen and Jack Casady had been playing separately from Jefferson Airplane since 1968, but had only started using the name "Hot Tuna" in early 1970. Their second RCA album, First Pull Up Then Pull Down, had just been released in June '71. Tuna had their first East Coast tour coming up--the first of many--and playing this benefit was probably a good tune-up. In their electric configuration, Jack and Jorma were joined by Papa John Creach on electric violin and Sammy Piazza on drums. At a Bay Area show, they might have been joined by a guest or two as well [note: some Hot Tuna lists show a May 1 '71 Friends And Relations date, but I think it is spurious].

Ace Of Cups were already somewhat notable, if not exactly infamous, for being the only "all-girl" band on the Fillmore scene. They wrote their own material, and there was some record company interest. They were managed by Quicksilver manager Ron Polte, but he was never able to find a deal that worked (ultimately, an album of live material and demos was released in 2003). By 1971, Ace Of Cups was only performing intermittently, and they sometimes even had men in the band, usually a husband.

Whatever the grand plans of the quartet who took over the Friends And Relations lease in March of 1971, the venue hadn't really worked out as a concert venue. Most of the shows in the preceding months had been on off-nights, or featured bands that were third-on-the-bill at Fillmore West. I do not know if the same investors continued to support Friends And Relations, but from this point onward the venue mostly put on theatrical productions, with the occasional concert. I don't actually think Friends And Relations was any more successful as a Theater. The distant location of Playland wasn't solved by putting on musicals. 


July 7-25, 1971 Friends And Relations Hall, San Francisco, CA: "Emergence" (Tuesday-Sundays)
"The Emergence" was a "psychedelic tapestry" performed by the Los Angeles Repertory Troupe Company Theatre, presented by Mel Goldblatt. I am refraining from doing any research on the musicals, as it is outside of the scope of even my rather sprawling blogs. 


There does seem to have been a poster, I don't know how widely it circulated.  

July 26, 1971 Friends And Relations Hall, San Francisco, CA: Cat Mother/Mike Finnegan/Running Easy/Fire And Ice (Monday)
Running Easy and Fire And Ice are unknown to me. [update via JGMF 20241116]


SF Examiner August 3, 1971

August 1-September 1, 1971 Friends And Relations Hall, San Francisco, CA: "Tommy" The Musical (Tuesdays-Saturdays)
After "Emergence," Friends And Relations booked a version of The Who's "Tommy" rock opera. I believe this had been San Francisco college production (at Lone Mountain College), that was successful enough to move.  This event may have started as early as July 29, and was called "The Electric Simulsence Theater."


September 3-5, 1971 Friends And Relations Hall, San Francisco, CA: Sun Ra and his Planet Earth Solar Infinity Arkestra/South Africa's Ndiko Xaba and the Natives/Ghana's Kwazi Badu and Revue
(Friday-Sunday)
David Kramer-Smyth found this listing in the Examiner. Anything with Sun Ra was unforgettable. [updated via DKS 2024117]

September 10-12, 1971 Friends And Relations Hall, San Francisco, CA: Youngbloods/Jeffrey Cain/High Country (Friday-Sunday)
The Youngbloods returned to headline a weekend at Friends And Relations. The "Tommy" production seems to have been on hiatus. It's worth noting that Fillmore West was closed by this time, so there wasn't a mid-size venue for bands like The Youngbloods. Label mate Jeffrey Cain was listed in the Examiner as having a "new three-man group," so he would have had more of a rock sound.

High Country, who also had an album on Raccoon, were led by Berkeley mandolinist Butch Waller. Waller went way back to the early 60s in the Berkeley bluegrass scene, and was old pals with the likes of David Nelson and Jerry Garcia.


September 17-18, 1971 Friends And Relations Hall, San Francisco CA: Stoneground/New Riders of The Purple Sage (Friday-Saturday)
The New Riders of The Purple Sage and Stoneground co-hosted on this weekend. It would be interesting to know who financed this concert, and who came on last. The New Riders debut album (NRPS) would have just been released on Columbia. Pianist Cory Lerios had probably just joined Stoneground, replacing Englishman Pete Sears.

There is a poster for this show, albeit not a particularly exceptional one, perhaps the only stand-alone poster for a Friends And Relations concert. Events involving the Grateful Dead often had their own posters, even though Jerry Garcia's name appears nowhere on it (no doubt at Jerry's insistence). The poster has no information about who is promoting the concert, which itself is peculiar.


The cover of Jefferson Airplane's 1971 lp Bark, on their own Grunt Record label (the imprint was distributed by RCA)

September 25, 1971 Friends And Relations Hall, San Francisco, CA: Jefferson Airplane/Black Kangaroo/One/Ace Of Cups/Jack Bonus/Grootna (Saturday) Grunt Records Party
Jefferson Airplane had been the first really big rock band to come out of the San Francisco scene. Since their initial breakout, other local bands like Sly And The Family Stone, Creedence Clearwater Revival and Santana had come along, selling more records and having a wider cultural reach. Nonetheless, the Airplane had special status by virtue of being first. In 1971, RCA Records had renewed the Airplane's record deal by giving the band its own label. In record company lingo, Grunt Records was an "Imprint," financed, manufactured and distributed by RCA, but with creative decisions made by the Airplane members. Of course, the band immediately signed all their friends, some of who were talented and some not so much.

On September 7, 1971, Grunt Records had its first release. Bark was the new Jefferson Airplane album. It wasn't that good an album, in fact, but the Airplane were local heroes. A few weeks later, the Airplane decided to have a party to celebrate, and invited 1000 friends or so to Friends And Relations Hall.  The Examiner's Phil Elwood reported on the huge party that the Airplane had to celebrate their new album and their new label. Jefferson Airplane headlined the show, but came on very late and were not in terrific performing shape (ahem).  

Opening the show were a few bands who would release albums on Grunt. Black Kangaroo featured guitarist Peter Kaukonen, Jorma's brother. Grootna was associated with Marty Balin, who had left the band but was still part of the record company. Ace Of Cups were a long-standing San Francisco band, friends with the Airplane, who unfortunately never got to record anything for Grunt. "One" featured a Bolinas neighbor of Paul Kantner's, who used the stage name of Reality D. Blipcrotch. I have no reports on his (or their) performance. "One" did release an album on Grunt.

September 28-November 7, 1971 Friends And Relations Hall, San Francisco, CA: "Tommy" The Musical (Tuesday-Saturdays)
"Tommy" returned, suggesting that it was the only theatrical production that succeeded at Friends And Relations.


October 24, 1971 Friends And Relations Hall, San Francisco, CA: Earl Scruggs Family Revue/Doctor Music/Catharsis (Sunday)
Since Tommy wasn't playing on Sunday, bluegrass legend Earl Scruggs could slip in a tour date. [update via DKS 20241117]

November 26, 1971 Friends And Relations Hall, San Francisco, CA: Country Joe McDonald/Gold/Ice/Homespun (Friday)
This stray concert was probably produced by Country Joe's management. Joe was still a solo act, so this was probably a low-risk proposition. Gold was associated with Joe McDonald, too. Homespun is unknown to me.

December 11-12, 1971 Friends And Relations Hall, San Francisco, CA: KPFA Crafts Fair (Saturday-Sunday)
Some bands may have played at this daytime fair.  Clearly Friends And Relations was just a hall for rent at this point. 

December 23, 1971 Friends And Relations Hall, San Francisco, CA: Yogi Phlegm/Copperhead with John Cipollina/Selah with Walter Hawkins/Nick Gravenites/Terry Dolan/Merl Saunders (Thursday) A Christmas Celebration
Yogi Phlegm was the current name for the Sons of Champlin. It never caught on. John Cipollina had left Quicksilver and formed the new group Copperhead with Jim Murray, Jim McPherson and others. They would later sign with Columbia. Walter Hawkins was a local gospel singer. Nick Gravenites had produced most of the people on the bill. Terry Dolan would later work with Cipollina and the Copperhead crowd. Merl Saunders had been around the Bay Area scene for years, but had only recently hooked up with Gravenites, John Kahn and Jerry Garcia, and was playing more rock gigs. [updated via DKS 20241117]


December 31, 1971 Friends And Relations Hall, San Francisco, CA: Quicksilver Messenger Service/Big Brother and The Holding Company/Stoneground/Sopwith Camel (Friday) Quicksilver Presents
Quicksilver Messenger Service, legendary though they were, were no longer at the pinnacle of the San Francisco rock scene. Their second album, Happy Trails, released in March 1969 had received huge FM airplay when the band barely existed and wasn't performing. Quicksilver had returned in 1970, with the classic quartet augmented by Rolling Stones' pianist Nicky Hopkins and singer Dino Valenti. In August '70, they had released Just For Love, which included the popular track "Fresh Air." While Quicksilver could soar live, Valenti's vocals were an acquired taste, and many Quick fans never acquired it.


By the end of 1970, Hopkins and lead guitarist John Cipollina had left the band, leaving it in the hands of Valenti and guitarist Gary Duncan. Quicksilver had a new album in December 1970, What About Me, and the title track got some good FM airplay. But fans saw the band as a Valenti vehicle, and that didn't inspire confidence. Quicksilver began a long, slow decline, even though they would not give up touring until 1977. In November 1971, Quicksilver had released a pretty weak (self-titled) album, and were just a shadow of their former power.

Quicksilver manager Ron Polte was always very entrepreneurial, however, so it's no surprise that Quicksilver put on its own event. Old pals Big Brother were on the bill, but they too were no longer at their apex, with only Sam Andrews carrying the flag.

January 22, 1972 Friends And Relations Hall, San Francisco, CA: Doc Watson (Saturday) Presented by Mel Goldblatt
Guitarist Doc Watson's prominence dated back to the "Folk Revival" days of the early 60s, so his audience was a little older than that of most rock bands. Of course, that basically meant his fans were in their late 20s, rather than a decade younger. Producer Mel Goldblatt--who had used Friends And Relations for the Emergence show (see July 7-25 above)--promoted Doc in San Francisco and Palo Alto. Doc probably drew pretty good crowds at both places. 

The February 6, 1972 Sunday column by the Chronicle's John L Wasserman revealed that the Friends And Relation Hall was now "defunct." It would be replaced by The Friends And Relation Theater. The  significant detail he revealed was that the "venue" was a 900-seat theater. This was implicitly different from the open floor dance hall that it had been.


SF Examiner March 28, 1972


March 22-June 30, 1972 Friends And Relations Theater, San Francisco, CA: "Robin" A Musical
(Wednesdays, Fridays-Sundays)
Robin was a "Pop Opera," and a "Multi-Media Musical," produced by one Bob Walter.  It had run at Stanford for five weeks the previous year, and had originated as a student production. Per the Examiner, they had plans to take it to New York.

Via JerryGarciasBrokendownPalaces, a 1972 Tom Gray photo of Friends And Relations Theater from March 1972

From this point on, 660 Great Highway was usually referred to as Friends And Relations Theater. 

May 27, 1972 Friends And Relations Theater, San Francisco, CA: Alan Watts/Malachi  (Saturday)
Given that there was a Saturday event at Friends And Relations, I have to assume "Robin" wasn't a big hit.

Malachi (born John Morgan Newbern, in Baltimore), was a Buddhist guitarist. He had put out the album Holy Music on Verve in 1966. Malachi (1944-2020) lived in Santa Rosa, and had a full life as a musician and luthier.

English-born Alan Watts (1915-73) was a well-known popularizer of Zen teachings, and was well-known from KPFA radio in Berkeley and numerous books. Watts and Malachi had also appeared together at the Family Dog on The Great Highway, on October 18, 1969.

July 26, 1972 Friends And Relations Theater, San Francisco, CA: Osceola (Tuesday) [updated via JGMF 2024116]

July 14-August 5, 1972 Friends And Relations Theater, San Francisco, CA: "Even Adam" (Tuesday-Sunday)
"Even Adam" was a new play by Roger Swearingen, based on the Garden Of Eden myth. 

August 25-27, 1972 Friends And Relations Theater, San Francisco, CA: Wolfgang and Strauss and an electric orchestra (Friday-Sunday)
Your guess is as good as mine. [updated via JGMF 20241116]

SF Examiner Aug 28 1972


September 1-2, 1972 Friends And Relations Ballroom, San Francisco, CA: Stoneground/Sylvester and His Hot Band/Cat Mother (Friday-Saturday) "Farewell To Friends And Relations"
Playland-At-The-Beach closed on Monday, September 4, 1972. It was mourned by some generations of San Franciscans, but everyone admitted that it's time was long past. As part of the farewell, there was some final concerts at Friends And Relations, called a "Ballroom" at the very end.

Sylvester was a rising soul singer, singular because he wore women's clothing on stage. He mostly played gay bars, but he was an excellent mainstream soul singer. He would later go on to some success in the later 70s.

September 9-10, 1972 Friends And Relations Hall, San Francisco, CA: Blue Bear School Of Music Orchestra and Chorus (Saturday-Sunday)
Although Playland had closed after Labor Day, there was one final event at Friends And Relations (this was possible since the entrance was different). The Blue Bear School Of Music would become famous in later years for teaching people to play rock music, long before "School Of Rock" became commonplace. One of the principal instructors in Blue Bears later rock classes was singer Bonnie Hayes. Her younger brother Chris was also a guitar instructor in the later 70s. Chris Hayes would go on to become a genuine rock star himself, as a founding and permanent member of Huey Lewis And The News.

SF Examiner September 10, 1972
By the end of September 1972, all of Playland-At-The_Beach was torn down. The former Edgewater Ballroom, later the Family Dog on The Great Highway, and later Friends And Relations Hall, was torn down with it. Now, it seems like a great idea to have a jam-band palace by the ocean, sponsored by marijuana entrepreneurs. Aging hippies and tech bros would have forked over $100 without thinking to see whoever was still around. But the Edgewater was gone, replaced by apartments, and the dream of electric music at the Edge Of The Western World was just a distant memory.


Monday, January 9, 2023

November 12, 1966 Campus Hall, UC Irvine, Irvine, CA: Oxford Circle/Magnficent VII (Lost Family Dog)

 

An ad from the UC Irvine Anthill newspaper (Nov 11 '67) for the Family Dog presentation of the Oxford Circle in Campus Hall at UC Irvine on Friday, November 12, 1966

Chet Helms and The Family Dog are cornerstones of San Francisco rock history, and thus the history of live rock concerts throughout the world. In late 1965, some proto-hippies who lived in an old house on Pine Street in San Francisco known as "The Dog House" put on some rock concerts. They used the name Family Dog, after one of the adopted strays at home. At the same time, in a rooming house at 1090 Page Street, Chet Helms was organizing jam sessions in the basement, featuring some residents playing weird, loud music. Chet helped them pick the name Big Brother and The Holding Company. By early 1966, Chet Helms had taken over the Family Dog, and Big Brother was playing around town

Some local characters called The Merry Pranksters found a way to commercialize their "Acid Tests," billing it as The Trips Festival. The Trips Festival immersed the crowd in loud music and a light show, and everyone was free to dance. Trips Festival stage manager Bill Graham teamed up with Chet Helms to start producing concerts at the nearby Fillmore Auditorium. They were hugely successful, but Bill and Chet had different visions. Graham stayed at the Fillmore, and Helms moved over to the Avalon Ballroom. The Fillmore became the beacon that lit the way for the modern rock concert, while the Avalon was always more underground. Over the decades, rock historians have labored to uncover the intricate history of the Fillmore and the Family Dog, so much so that even the posters for the shows have legendary status on their own terms. 

Chet Helms' Family Dog was a San Francisco phenomenon. After a few shows in '65 and '66, the Dog set up shop at the Avalon from April 1966 through November 1968. In late '67, there were abortive efforts to set up Family Dog affiliates in Denver, London and Portland, but they never took root. When the Avalon closed, Helms had a difficult stretch, but he reopened at the Family Dog on The Great Highway. The beautiful, cleverly conceived operation was either too late or too soon, and undercapitalized, and it was only open from June 1969 through August 1970. Afterwards, the Family Dog receded into memory, the famous logo only brought out on occasion for nostalgia.

Yet one thread of the Family Dog story turns out not to be unraveled. Way back in 1966, before Denver, before the record companies got involved, Chet Helms and the Family Dog put on a show in Southern California. It seems to have been at least a modest success. Yet it has dropped from the sight of any Family Dog scholars. This post will rectify that oversight, and review what is known about the Family Dog presenting the Oxford Circle and The Magnificent VII at Campus Hall in UC Irvine on Saturday, November 12, 1966.

This display ad appeared in the UC Irvine Anthill student newspaper on November 11, 1966. It appears to be a best-efforts attempt at an Avalon-style poster

University of California at Irvine
In the 1950s, the University of California system correctly anticipated an explosion in college enrollment stemming from the "Baby Boom" and the GI Bill. The system expanded their existing campuses, and planned three new campuses in San Diego, Santa Cruz and Orange County. The site of the Orange County campus was the former Irvine Ranch. UC Irvine's first classes began in October, 1965. In that first semester, there were just 1,589 students enrolled (there are currently around 35,000). Campus Hall, the multi-purpose auditorium and gym, was one of the nine original buildings present when the campus was opened. Campus Hall included a 1400 seat arena, used for sports, concerts and student assemblies.

Strange as it may seem today, colleges and universities all had budgets in those days for arts and entertainment. The school was meant to enrich the local culture as well as provide some fun. Intercollegiate athletics, for example, had originally been encouraged as local entertainment, although it had strayed far from that goal after World War 2. Nonetheless, in its initial years, with only a few thousand students, UC Irvine had substantial performers every month. Clearly the fees were subsidized, since the arts were considered a public good. A review of the student paper for the 1966-67 year (The Anthill) reveals performances by Duke Ellington, the Martha Graham Dance company, symphony orchestras and rock bands with hit records.


Preview
The Family Dog show was previewed in the weekly student paper, The Anthill, the day before the show.

SF Family Dog To Present "Freak Out"
"The Family Dog," a professional company from San Francisco, is presenting what is commonly known as a "Happening," an "Op-Dance," or a "Freak-Out" this coming Saturday night, November 12, in UCI's Campus Hall. The show and dance, which begins at 8:30 p.m. and lasts five hours, features two bands, a fantastic array of colored projections, cartoons and abstract images on the wall, and flashing "strobe" lights which make the dancers appear to be moving in fast or slow motion.
According to the Family Dog, because of the rising popularity, hardly a dance is produced in the San Francisco area without this type of show. 
The prices of admission range in San Francisco from $2.50 to $3.50, but because the event is being sponsored by the ASUCI, the price to UCI students and their guests is only $1.00.
The Oxford Circle, a band from the San Francisco area with specializes in Family-Dog type music will be featured in the show. Their performance will be supplemented by a local band, the Magnificent VII. 
The Family Dog has been putting on shows in the Avalon Ballroom and other auditoriums in San Francisco for the past year. Their UCI appearance is the first of what they hope to be a series of performances on college campuses.

A picture in the UC Irvine Anthill promoted the Campus Hall concert by The Association on October 28, 1966. At the time, the band had a hit with "Along Comes Mary."

Universities typically had a student group, usually called the "Entertainment Committee" or something, that made suggestions and recommendations, while a professional booking agency handled the actual arrangement. There must have been some real hipsters on this Committee, however. Just two weeks earlier The Association had appeared at Campus Hall. Now, the Association had a hit single with "Along Comes Mary, " but they weren't really hip. Someone knew something, however, about what was going on San Francisco. At this exact time in Los Angeles, Fillmore/Avalon type events were being held at the Shrine Auditorium in Los Angeles, billed as a "Freak-Out," which the Anthill article references. The eagerness with which the preview article assures the students that it's really cool in San Francisco was probably to make up for the fact that the Oxford Circle had no album, just a single on an obscure label ("Foolish Woman"/"Mind Destruction" on World United, released back in January 1966).


The Oxford Circle
The Oxford Circle were from Davis, CA, near Sacramento. UC Davis had become another branch of the University of California in 1959, so the market for Davis rock bands boomed throughout the 1960s. They were originally a surf band called The Hideaways, but changed their name to the Oxford Circle when the British Invasion became popular. They were influenced by the louder groups like the Yardbirds and Them. When Oxford Circle started getting booked at the Avalon, the band got louder and the guitar solos got longer. By the end of 1966, Oxford Circle's lineup was:

Dehner Patten-lead guitar
Gary Yoder-guitar, vocals
Jim Keylor-bass
Paul Whaley-drums

Paul Whaley would go on to become a founding member of Blue Cheer in 1967, and Gary Yoder would join Blue Cheer in 1969. For a great snapshot of the Oxford Circle live, find the 1997 Big Beat cd Oxford Circle Live At The Avalon 1966, recorded some time that year (likely June 17-18, opening for Captain Beefheart).

The Magnificent VII
The Magnificent VII were an Orange County band with an arc similar to that of Oxford Circle. Per their website, the band had formed in Anaheim as the Vi Counts in 1961, and changed their name to the Nocturnes in 1963. They had a fair amount of regional success, playing places like the Rendezvous Ballroom in Balboa and the Revalaire Club in Redondo Beach (where they beat the Crossfires--later The Turtles--in a Battle Of The Bands). In 1965, in the face of the British Invasion, the Nocturnes changed their name to the Magnificent VII. They were regular performers at Disneyland during this period, one of the premier paying gigs in Orange County at this time. The Magnificent VII had released a few singles on independent labels. 

The Light Show
For a light show, Chet Helms hired The Outfit, the light show associated with the New Delhi River Band. The New Delhi River Band was Palo Alto's second psychedelic blues band, and included future New Riders David Nelson and Dave Torbert (I have written up their entire history elsewhere). The New Delhi River Band and The Outfit were regular performers at a psychedelic outpost called The Barn, in Scotts Valley. The tiny venue was in a rural part of Santa Cruz County, just over Highway 17 from San Jose (I have written up the history of The Barn as well). 

The initial idea had been that some Palo Alto bohemians, organized (sort of) by a guy named Carl Moore, would open up a club called The Outfit, but the strange little venture folded after one night. The projected "house band" of The Outfit became The New Delhi River Band, while the light show became The Outfit. Over time, the light show evolved into using the name Magic Theater, and they would sometimes appear separately from the New Delhi River Band. 

I first heard about the Family Dog's Irvine adventure over a decade ago from one of the old Palo Alto crew (hi Chris), a teenager who had often assisted The Outfit's light show at The Barn or elsewhere. He was invited to go down to Southern California but passed on the episode. In this case, the "traveling" light show seems to have been the remnants of The Outfit, rather than the Magic Theater, although that is just a derived assumption. Until recently, while I had a grainy copy of the ad, I did not know whether the event had actually taken place. The other person I knew who probably went had passed on (the late Rusty Towle), so I had no way to confirm what happened. As more and more universities digitize their archives however, various lost events have surfaced, and I can finally confirm that the Family Dog did put on a full psychedelic dance concert with the Oxford Circle at UC Irvine.

November 12, 1966
The Anthill was only a weekly paper, and only previewed campus events, rather than reviewing them. So the Anthill had no immediate description of the Family Dog event. In January, 1967 however, Big Brother and The Holding Company were booked at Campus Hall (see below), and the preview describes that forthcoming event as "similar to the one presented by the San Francisco Family Dog last November." So it happened, and it must have gone well enough. 

Chet Helms himself almost certainly wasn't at UC Irvine. The 13th Floor Elevators and Moby Grape were tearing it up at the Avalon, so he probably sent one of his lieutenants to manage the Irvine show. The Oxford Circle had a gig the night before at Freeborn Hall in UC Davis. The band probably drove from Davis to Irvine (remember, they would have to take CA-99 through Fresno and Bakersfield, as I-5 was not complete). Over at The Barn, Ken Kesey and his Pranksters were having their own event, so the Outfit (nor the Magic Theater) wouldn't have been booked either, thus freeing them for Irvine duty.

It was a big weekend in Southern California, too. The Sunset Strip Riots, as they were known, peaked on the weekend of November 12, as teenagers with protest signs objected to the crackdown by the Los Angeles Sheriff's Department. As Stephen Stills put it in his famous hit song "For What It's Worth": "What a field day for The Heat/There must have been a thousand people in the street/Singing songs and carrying signs/Mostly saying hooray for our side." Of course, Stills was at the Fillmore that weekend with the Buffalo Springfield, but he surely saw it on TV. 

Although the UC Irvine event was the only Southern California foray by the Family Dog, it hinted at another path for Chet Helms. Since Helms is always compared with Bill Graham, he often seemed like a weak businessman, which was only true when he was compared to Bill--a comparison most people would fall short of anyway. The last line of the Anthill preview says that the "UCI appearance is the first of what [the Family Dog] hope to be a series of performances on college campuses." Honestly, Chet could have had all the Avalon bands playing every college on the West Coast, for good, reliable money, but it wasn't the path he chose to take. Sic transit Gloria Psychedelia.


January 14, 1967 Campus Hall, UC Irvine, Irvine, CA: Big Brother and The Holding Company/Magnificent VII (Saturday)
The Anthill was only published on Thursdays, and did not generally include reviews of past events. In the January 13, 1967 edition, however, I found confirmation that the Family Dog show in November took place. Remarkably, this comment came as part of a description of a Saturday night (January 14) show by no less than Big Brother and The Holding Company. Big Brother had initially been managed by Chet Helms, but they had since split off. Amicably, of course--it was San Francisco--and Big Brother regularly played at the Avalon. There was some underground buzz about Big Brother even though at this time they had no records. 

GRAPE JELLY PLOTS DANCE & LIGHT SHOW [Anthill, UC Irvine, January 12, 1967]
The Grape Jelly Plot, a newly-formed student organization, is presenting a dance concert and light show this Saturday night, January 14, at 8:30 p.m., in UCI's Campus Hall.
The show will be similar to the one presented by the San Francisco Family Dog last November.
The program features two bands, colored lights, movies, slides and cartoons projected on the walls, along with flashing strobe lights which make dancers appear to moving in fast or slow motion.
Supplying music this time will be one of the most popular bands in the San Francisco area, Big Brother and The Holding Company. Completing the show will be a local band, the Magnificent VII.  
Although the price of admission to the show is $2.50, UCI students have the opportunity to buy tickets in advance at $1.50. Advance tickets are on sale at the Activities Office.
I assume that Big Brother played the Irvine show, since there was no news in the next few editions of the Anthill that the show was canceled. For those who are archeologically focused, the Big Brother show at UC Irvine has never appeared on a Big Brother concert list.

It is true that Big Brother and The Holding Company were at San Francisco's Human Be-In on the morning of Sunday, January 15. It is crucial to remember, however, that intra-state air travel in California was both jet-powered and unregulated. Big Brother could have flown from SFO to LAX on Pacific Southwest Airlines for no more than $20 per ticket. Their guitars would have been carry-on luggage and drums and amps would have been checked baggage. If students picked them up at the airport, they could have flown back to SFO on a 6am flight and gone straight to Golden Gate Park. So the economics of an SF band playing a one-nighter in Los Angeles were very plausible (as a regional footnote, Air California would be based at Orange County Airport, and had $10 flights to Northern California, but they did not start until January 16 '67).


The Anthill, UC Irvine, Thursday March 30, 1967
Aftermath
Orange County would become an important place in Southern California rock concert history, but that turned out to surround larger venues like the Anaheim Convention Center. UC Irvine was an attractive booking for an off-night, but the 1400-seat Campus Hall rapidly became awfully small even by college gym standards.  There were still a few random 60s events, however, probably booked when touring bands needed to fill an off night. The most prominent I could find were:

March 31, 1967 Campus Hall, UC Irvine, Irvine, CA: Buffalo Springfield/Cobblestone Garden (Friday)

September 27, 1968 Campus Hall, UC Irvine, Irvine, CA: Big Brother and The Holding Company (Friday)


May 1, 1969 Crawford Hall, UC Irvine, Irvine, CA: Led Zeppelin/Lee Michaels/Hard Luck Boy
(Thursday)
Campus Hall had changed names by this time. The Zeppelin show seems to have been one for the ages, exactly the kind of event that ensures rock concerts aren't held in a venue for decades. Zep manager Peter Grant recalled (on the Led Zeppelin site)
"It was a great night when they appeared at the University of California. They did five encores that night and although the hall was filled to capacity with over 3,000 people in the audience, there were over 700 people outside who couldn’t get in. Fights broke out outside because people couldn’t get tickets and when Jimmy heard about it he asked everyone to squeeze up, had the side doors opened and managed to squeeze the waiting people in the hall.”  (May 1969)

There were occasional concerts at Crawford Hall after this, but not many.  There could hardly have been more memorable ones.