Thursday, July 28, 2022

February 4, 1970 Family Dog on The Great Highway, 660 Great Highway, San Francisco, CA: Jefferson Airplane/Grateful Dead/Santana/Kimberly "A Night At The Family Dog" [FDGH '70 III]


The Family Dog on The Great Highway, at 660 Great Highway, ca. 1969

The Family Dog on The Great Highway, 660 Great Highway, San Francisco, CA
The Family Dog was a foundation stone in the rise of San Francisco rock, and it was in operation in various forms from Fall 1965 through the Summer of 1970. For sound historical reasons, most of the focus on the Family Dog has been on the original 4-person collective who organized the first San Francisco Dance Concerts in late 1965, and on their successor Chet Helms. Helms took over the Family Dog in early 1966, and after a brief partnership with Bill Graham at the Fillmore, promoted memorable concerts at the Avalon Ballroom from Spring 1966 through December 1968. The posters, music and foggy memories of the Avalon are what made the Family Dog a legendary 60s rock icon.

In the Summer of 1969, however, with San Francisco as one of the fulcrums of the rock music explosion, Chet Helms opened another venue. The Family Dog on The Great Highway, at 660 Great Highway, on the Western edge of San Francisco, was only open for 14 months and was not a success. Yet numerous interesting bands played there, and remarkable events took place, and they are only documented in a scattered form. This series of posts will undertake a systematic review of every musical event at the Family Dog on The Great Highway. In general, each post will represent a week of musical events at the venue, although that may vary slightly depending on the bookings.

If anyone has memories, reflections, insights, corrections or flashbacks about shows at the Family Dog on the Great Highway, please post them in the Comments.

660 Great Highway in San Francisco in 1967, when it was the ModelCar Raceway, a slot car track

The Edgewater Ballroom, 660 Great Highway, San Francisco, CA

As early as 1913, there were rides and concessions at Ocean Beach in San Francisco, near the Richmond District. By 1926, they had been consolidated as Playland-At-The-Beach. The Ocean Beach area included attractions such as the Sutro Baths and the Cliff House. The San Francisco Zoo was just south of Playland, having opened in the 1930s. One of the attractions at Playland was a restaurant called Topsy's Roost. The restaurant had closed in 1930, and the room became the Edgewater Ballroom. The Ballroom eventually closed, and Playland went into decline when its owner died in 1958. By the 1960s, the former Edgewater was a slot car raceway. In early 1969, Chet Helms took over the lease of the old Edgewater.
One of the only photos of the interior of the Family Dog on The Great Highway (from a Stephen Gaskin "Monday Night Class" ca. October 1969)


The Family Dog On The Great Highway

The Great Highway was a four-lane road that ran along the Western edge of San Francisco, right next to Ocean Beach. Downtown San Francisco faced the Bay, but beyond Golden Gate Park was the Pacific Ocean. The aptly named Ocean Beach is dramatic and beautiful, but it is mostly windy and foggy. Much of the West Coast of San Francisco is not even a beach, but rocky cliffs. There are no roads in San Francisco West of the Great Highway, so "660 Great Highway" was ample for directions (for reference, it is near the intersection of Balboa Street and 48th Avenue). The tag-line "Edge Of The Western World" was not an exaggeration, at least in American terms.

The Family Dog on The Great Highway was smaller than the Bill Graham's old Fillmore Auditorium. It could hold up to 1500, but the official capacity was probably closer to 1000. Unlike the comparatively centrally located Fillmore West, the FDGH was far from downtown, far from the Peninsula suburbs, and not particularly easy to get to from the freeway. For East Bay or Marin residents, the Great Highway was a formidable trip. The little ballroom was very appealing, but if you didn't live way out in the Avenues, you had to drive. As a result, FDGH didn't get a huge number of casual drop-ins, and that didn't help its fortunes. Most of the locals referred to the venue as "Playland."

The Family Dog In 1969
Chet Helms had opened the Family Dog at 660 Great Highway to much fanfare on June 13, 1969, with a packed house seeing the Jefferson Airplane and The Charlatans. One of the goals was that the Dog would feature mostly San Francisco bands and a variety of smaller community events and groups. Since so many San Francisco bands were successful, and had record contracts, this didn't confine the venue to obscurity. A lot of great bands played the Family Dog in 1969, but the distant location and the gravitational pull of major rock events hosted elsewhere in the Bay Area kept the Family Dog isolated. We know only the most fragmentary bits about music played, events and audiences throughout the year.  Despite the half-year of struggle, Helms had kept the Family Dog on The Great Highway afloat. He had entered the new year of 1970 with a new plan.

February 4, 1970 Family Dog on The Great Highway, San Francisco, CA:  Jefferson Airplane/Grateful Dead/Santana/Kimberly "A Night At The Family Dog" (Wednesday)
Most of the concrete information we have about the Family Dog on The Great Highway comes from Grateful Dead scholarship. Almost all of the surviving live tapes from the Dog are from the Grateful Dead or associated with them. Those non-Dead, non-Garcia tapes that exist were largely recorded by either Owsley or Alembic (Bob Matthews et al), each affiliated with the Dead. On top of that, what press coverage there was on the Family Dog was often anchored by reporting about the Dead or Jerry Garcia. 

For the wider audience of rock fans, and even of Deadheads, the most prominent knowledge of the Family Dog on The Great Highway was the Public Television special "A Night At The Family Dog," recorded at a special concert for an invited audience on Wednesday, February 4, 1970. The show was initially broadcast on NET (now PBS-tv) affiliate stations nationwide on April 27, 1970, and re-broadcast various times. With only three commercial networks and the occasional independent station, Public Television shows were widely watched in a way that would be unfathomable today. I assure you that the NET "Night At The Family Dog" special was watched by young people nationwide in large numbers, and was probably influential in suggesting that events like this went on in San Francisco all the time. Certainly, if you were in cold Des Moines or windy El Paso and saw Jefferson Airplane, The Grateful Dead and Santana sharing the stage, everybody dancing and a big jam afterwards, it would make you believe that San Francisco was the promised land indeed.

I have looked into this event at some length, starting a decade ago when I discovered a contemporary San Francisco Chronicle article about the Wednesday night filming of the KQED special by Ralph Gleason. Although Gleason was disingenuous about his role--he was co-producer of the TV special--it was a striking description, and our only source of information up until that time. It seems, however, that there was a lot more to the story. At least some of the music from the special may have been recorded the night before. There was a dress rehearsal the night before, with professional video and audio, some of it may  have been used in the TV special [for a more Grateful Dead-oriented version of this discussion, see my blog post here].

The Grateful Dead's performance at Chet Helms' Family Dog on The Great Highway on February 4, 1970 is fairly well known today. The hour-long video of concert highlights, originally broadcast on Public Television, has since been released in 2007 on DVD as A Night At The Family Dog. In 2005, the Grateful Dead released the recording of their entire set from that night. Thus both the audio and some video are available from the show, a rare and potent combination. However, while the music is well-covered, and video is available, very little has been recalled about the circumstances of the actual event itself. Even the Dead's cd release is scarce on details. Some years ago, I unearthed detailed coverage of the February 4 event itself, written by SF Chronicle critic Ralph Gleason. While Gleason was disingenuous about the fact that he was co-producer of the special, it was an informative blow-by-blow description of the event (you can read my detailed blog post here). You can watch the video, play the cd, light one up--legally, in most states--and get a feel for what it might have been like Back In The Day.


Grateful Dead scholarship never rests, however, and it seems that the video and cd may have been somewhat more of a pastiche than we originally thought. One of the best sources of the era has been Sally Mann Romano, the ex-wife of the late Jefferson Airplane drummer Spencer Dryden. Her 2018 book The Band's With Me is a must-read for anyone interested in California rock history in the late 60s and early 70s. In a Twitter exchange, Romano recalled that the filming of the TV special was actually two nights at the Family Dog, on Tuesday and Wednesday (February 3 and February 4). This memory was confirmed by an article published much later. The first was a rehearsal and sound check, prudent considering that filming live rock concerts was still in its infancy. I recently discussed the possibility that some of the released Grateful Dead material may have been from the rehearsal the day before.

Owsley Stanley's tape box for the recording at the Family Dog on February 3, 1970. The sticker says "Probably really 2/4/70"--I disagree.
What About Tuesday, February 3?
The Owsley Stanley Foundation has a long-term project of preserving Owsley's live recordings, even when the tapes themselves may not yet be released. Recently the Foundation announced that an Owsley 2-track recording of the February Family Dog had been preserved. The tape box itself says "See 16-track," an indicator that Owsley's recording was different than the Bob Matthews/Alembic recording that would have been the basis of the PBS video special. Owsley, always scrupulous about dates, has marked the box "Dead #2/Airplane #1, 3 Feb 70 Family Dog." A sticker on the box, in different handwriting, says "Probably really 2/4/70," since February 4 was the known date of the live recording of the special.

As I have documented in the previous post in this series, the Family Dog on The Great Highway had re-opened the previous weekend with a comparatively stealthy appearance by the Jefferson Airplane on Friday and Saturday, January 30 and 31. When I asked Sally Mann Romano about this on Twitter, however, she specifically did not recall that weekend's shows, and her recollections are uniformly precise. She plainly recalled going to the Family Dog for two days, presumably February 3 and 4 (Tuesday and Wednesday), and she understandably said that she surely would have remembered spending 4 out of 6 nights at the Dog. Mann Romano's recollection was my first indication of a rehearsal filming on the night before the official event. 

Now, the most-likely explanation for Mann and Dryden not going to the Dog on the weekend is an only-in-Jefferson-Airplane category. The most likely reason was that the Airplane were thinking about firing Dryden, and were trying out drummer Joey Covington, all without telling Spencer or his wife. Indeed, Dryden would be pushed out of the band a month later, and Covington took over the drum chair in March. The actual dating of Covington's arrival is confusing, and not a rabbit hole I will go down here, but suffice to say inviting Covington to a secret gig and not telling the current drummer was just another day in Jefferson Airplaneville. 

What we are left with, however, is the knowledge that there was a rehearsal the night before the official taping. Today, even small venues are set up for live video with synchronized sound--we can all do it ourselves on our phones now anyway--but this was new stuff in 1970. Video cameras were giant at the time, and needed their own locations. Separate trucks were needed for the video feed and the sound recording, and cable snakes would have been laid everywhere. It's not surprising that a full tech rehearsal was in order. And it's also likely that the entire rehearsal was filmed and the music recorded, if only to ensure that there was backup material in case the "official" event on Wednesday (Feb 4) had technical problems.

If there was a full rehearsal the night before, it would not be at all surprising to find out that the official video may have been a pastiche of both nights. At the time, the entire industry considered live recording another way to create product, not an historic record of an event. One track on the Woodstock movie soundtrack album, for example, was actually recorded at Fillmore East (CSNY's "Wooden Ships"). The Grateful Dead released the Family Dog show as part of their Download Series in 2005, but that series was poorly curated and had almost no recording information. The date was listed as February 4, but that was probably based on an assumption. The cd has 9 tracks. The final six are the same as the ones on Owsley's tape (above). I don't think the Dead repeated six songs--either there was only one show, or I think the Dead played better the first night rather than the second, and three of those tracks were used for the PBS video{see the Appendix below for track listings].

What About The Grateful Dead on February 4, 1970?
If in fact, the existing audio and video recordings of the Grateful Dead were from February 3, not February 4, and there were two nights, what did the Grateful Dead play on February 4? It raises the tantalizing possibility that there would have been existing professional recordings of the Dead from the "official" night that were never used. Since there was an invited crowd on Wednesday night, probably there were plenty of crowd shots, but the Dead's actual performance would have been different. My guess is that the Santana and Airplane sets were used from the 4th, as was the jam (opening act Kimberly, associated with Santana management, would not have been recorded).

Unfortunately, however, video tape and 16-track recording tape were expensive. If it was determined that the Dead's February 3 set was superior, then the Dead tapes for the 4th would simply have been erased. Owsley seems to have taped the rehearsal night, but it seems less likely he would have been allowed to tape the "official" performance, if only because space would have been at a premium. There remains the remote hope that some fragments exist, somewhere, or perhaps some production notes. Since no one asked Sally Mann Romano, the existing Owsley tape was casually indicated (by the sticker) as incorrectly dated, when it could have been accurate. Over in the Comments Thread on my Grateful Dead blog post, a careful review of the clothes band members were wearing points toward the February 4 date being accurate, and Owsley's tape box date being wrong.

The tantalizing part is that Owsley's label dates the show as February 3, but says "Grateful Dead #2" (and "Jefferson Airplane #1). Was there a "Grateful Dead" #1" box with material from February 3? Will we find an Owsley tape with more Airplane, or more Santana, or more Dead? If in fact the Owsley box above was just misdated--unlike Owsley, but very plausible--then it meant Owsley had his deck running. We can tell he got some extra Airplane. Maybe he got some Santana, or some of the big jam at the end, too? Now, sure, tech rehearsals usually have a lot of standing around, and bands idly jamming while they wait for something to be checked out or corrected. But with the Dead, that sounds like fun. Here's to hoping some musical fragments from February 3 and 4 come to light, thanks to Mr Owsley. 

Now, as for the video, video tape was very expensive in those days, and any video from February 3 is likely went to the cutting room floor, never to be seen again. Any Dead video from the 3rd has likely disappeared. Sic Transit Gloria Psychedelia.

Appendix 1: A Night At The Family Dog TV show
Broadcast on Public Television stations on or about April 27, 1970
Produced by Ralph J. Gleason and Bob Zagone for National Educational Television (NET)

A Night At The Family Dog DVD
with Grateful Dead/Jefferson Airplane/Santana
Eagle Vision: released 2007

  • Incident At Neshabur - Santana
  • Soul Sacrifice - Santana
  • Hard To Handle - Grateful Dead
  • China Cat Sunflower - Grateful Dead
  • I Know You Rider - Grateful Dead
  • The Ballad of You And Me And Pooneil - Jefferson Airplane
  • Eskimo Blue Day - Jefferson Airplane
  • Super jam featuring members of Santana, Grateful Dead and Jefferson Airplane

 A Night At The Family Dog audio
Grateful Dead Download Series
Grateful Dead Records: released 2005

  • Hard To Handle
  • Black Peter 
  • Me and My Uncle 
  • China Cat Sunflower > 
  • I Know You Rider 
  • St. Stephen > 
  • Not Fade Away > 
  • St. Stephen > 
  • In The Midnight Hour

 (plus bonus tracks from other 1970 shows)

Appendix 2: Excerpts from Ralph Gleason's San Francisco Chronicle column, February 6, 1970


"Do you have a set schedule for what's going to happen?" the technician asked Bob Zagone of KQED. "We don't have a set schedule for anything, Zagone said. 'We have a loose schedule."

They were in the KQED mobile video tape recording truck outside the Family Dog. Several other trucks and a generator, roaring away like a power drill, were set up in the parking lot. Zagone and the KQED crew were getting ready to videotape a Jefferson Airplane party at the Family Dog for National Educational Television.

There's a young band called 'Kimberly' going on stage starting in a few minutes," Zagone said. "The it will be Santana. After that I don't know what's going to happen."


The cables were strung all along the sidewalk and into the hall and the huge TV cameras on dollies were rolling back and forth through the place in the wild assembly of San Francisco hip society.

On stage the musicians were plugging in their guitars and tuning. In a little while Kimberly, a neat, melodic band, began. Light men experimented with different combinations. Rock critics wandered through the hall. "It has the right feeling tonight," Mike Goodwin of Rolling Stone said. And poet Lew Welch pointed out that it was one of the few times in recent memories that you could actually get close to a band and not be jammed by the press of a crowd.

After Kimberly, Santana took over and the rhythms of the drums and the bass melded with the guitar and conga drum and rose to an incredible [something]. It ended with Santana almost leaning over backwards, hitting the guitar strings and bassist David Brown, his eyes squeezed shut, flailing away at the guitar. The crowd screamed. Out in the truck, Bob Zagone complained "we're not getting that audience noise" and Bob Matthews, who was doing the sound, whipped out a mike and set it up taping the audience.  



"We'll go dark as they start their set and bring the light up gradually," Zagone said and the Grateful Dead began. In the truck the multiple images on the little screens made a fascinating montage. Jerry Garcia's face silhouetted but still clear, approached the mike on the screen and he began to sing. The little screens that showed the pictures [of] the various cameras were registering, flicked from one to another. "Gimme a two shot," Zagone said, "Let's see both those guitars."

Out in the crowd, which was dancing or sitting on the floor and around the sides of the stage, John Carpenter of the L.A. Free Press said "when is it going to be aired?" and hoped a definite date could be set. The man from N.E.T said probably in April. "It's a good night," Carpenter said. "I had forgotten what San Francisco was really like. I've seen people I haven't seen in years."

On stage the sound was into those rhythmic phrases that make the Dead such groovy dance music and several guests were dancing behind the band and on the stage. Still photographers leaped up from the audience and shot pictures like the paparazzi in "Z."




Then the Airplane came on and Grace smiled and Marty sang "Do you want to know a secret, just between you and me," and the lights flickered off the sweat on his forehead as he sang and Spencer drove into the drums with a fierce concentration and Jorma sang "Good Shepherd" and the crowd gyrated and the cameras rolled back and forth.

It was a great evening. San Francisco within a week had two TV specials shot here. Both on rock. There will be more and if they end up on the screen as good as they are in person, the rest of the country will see something unique.

For the next post in this series (Feb 6-7 '70, Quicksilver Messenger Service), see here


 

Sunday, July 24, 2022

January 30-31, 1970 Family Dog on The Great Highway, 660 Great Highway, San Francisco, CA: Jefferson Airplane/Osceola [FDGH '70 II]


The Family Dog on The Great Highway, at 660 Great Highway, ca. 1969

The Family Dog on The Great Highway, 660 Great Highway, San Francisco, CA
The Family Dog was a foundation stone in the rise of San Francisco rock, and it was in operation in various forms from Fall 1965 through the Summer of 1970. For sound historical reasons, most of the focus on the Family Dog has been on the original 4-person collective who organized the first San Francisco Dance Concerts in late 1965, and on their successor Chet Helms. Helms took over the Family Dog in early 1966, and after a brief partnership with Bill Graham at the Fillmore, promoted memorable concerts at the Avalon Ballroom from Spring 1966 through December 1968. The posters, music and foggy memories of the Avalon are what made the Family Dog a legendary 60s rock icon.

In the Summer of 1969, however, with San Francisco as one of the fulcrums of the rock music explosion, Chet Helms opened another venue. The Family Dog on The Great Highway, at 660 Great Highway, on the Western edge of San Francisco, was only open for 14 months and was not a success. Yet numerous interesting bands played there, and remarkable events took place, and they are only documented in a scattered form. This series of posts will undertake a systematic review of every musical event at the Family Dog on The Great Highway. In general, each post will represent a week of musical events at the venue, although that may vary slightly depending on the bookings.

If anyone has memories, reflections, insights, corrections or flashbacks about shows at the Family Dog on the Great Highway, please post them in the Comments.

660 Great Highway in San Francisco in 1967, when it was the ModelCar Raceway, a slot car track

The Edgewater Ballroom, 660 Great Highway, San Francisco, CA

As early as 1913, there were rides and concessions at Ocean Beach in San Francisco, near the Richmond District. By 1926, they had been consolidated as Playland-At-The-Beach. The Ocean Beach area included attractions such as the Sutro Baths and the Cliff House. The San Francisco Zoo was just south of Playland, having opened in the 1930s. One of the attractions at Playland was a restaurant called Topsy's Roost. The restaurant had closed in 1930, and the room became the Edgewater Ballroom. The Ballroom eventually closed, and Playland went into decline when its owner died in 1958. By the 1960s, the former Edgewater was a slot car raceway. In early 1969, Chet Helms took over the lease of the old Edgewater.
One of the only photos of the interior of the Family Dog on The Great Highway (from a Stephen Gaskin "Monday Night Class" ca. October 1969)


The Family Dog On The Great Highway

The Great Highway was a four-lane road that ran along the Western edge of San Francisco, right next to Ocean Beach. Downtown San Francisco faced the Bay, but beyond Golden Gate Park was the Pacific Ocean. The aptly named Ocean Beach is dramatic and beautiful, but it is mostly windy and foggy. Much of the West Coast of San Francisco is not even a beach, but rocky cliffs. There are no roads in San Francisco West of the Great Highway, so "660 Great Highway" was ample for directions (for reference, it is near the intersection of Balboa Street and 48th Avenue). The tag-line "Edge Of The Western World" was not an exaggeration, at least in American terms.

The Family Dog on The Great Highway was smaller than the Bill Graham's old Fillmore Auditorium. It could hold up to 1500, but the official capacity was probably closer to 1000. Unlike the comparatively centrally located Fillmore West, the FDGH was far from downtown, far from the Peninsula suburbs, and not particularly easy to get to from the freeway. For East Bay or Marin residents, the Great Highway was a formidable trip. The little ballroom was very appealing, but if you didn't live way out in the Avenues, you had to drive. As a result, FDGH didn't get a huge number of casual drop-ins, and that didn't help its fortunes. Most of the locals referred to the venue as "Playland."

The Family Dog In 1969
Chet Helms had opened the Family Dog at 660 Great Highway to much fanfare on June 13, 1969, with a packed house seeing the Jefferson Airplane and The Charlatans. One of the goals was that the Dog would feature mostly San Francisco bands and a variety of smaller community events and groups. Since so many San Francisco bands were successful, and had record contracts, this didn't confine the venue to obscurity. A lot of great bands played the Family Dog in 1969, but the distant location and the gravitational pull of major rock events hosted elsewhere in the Bay Area kept the Family Dog isolated. We know only the most fragmentary bits about music played, events and audiences throughout the year.  Despite the half-year of struggle, Helms had kept the Family Dog on The Great Highway afloat. He had entered the new year of 1970 with a new plan.

Chet Helms, late 60s (also: some guy)

Family Dog, 1970: Plans and Portents

In 1969, the Family Dog on The Great Highway had mostly featured San Francisco bands as weekend headliners, while also open many nights of the week for a variety of community and entertainment events. Economically, the Dog had been a dismal failure. Undercapitalized to start with, the organization also had to get out from under a $5000 IRS tax lien, a substantial sum in 1969. By year's end, the Dog told the San Francisco Examiner that they were $50,000 in debt. A benefit concert, held at the Fillmore West of all places, had helped to keep the Great Highway operation afloat. Helms promised, albeit vaguely, to have a new plan for the next year that focused on larger weekend events. The New Year had opened with some modest bookings the first two weekends (January 2-3 and 9-10), and then the Family Dog was dormant until month's end.

All the evidence we have for the first part of 1970 points to an ambitious, sensible plan by the Family Dog on the Great Highway. Helms was never explicit about these plans, however, for reasons that will become clear. I have had to piece together the outlines of the Family Dog's new arrangement from external evidence and a few after-the-fact reminisces, some of them from anonymous sources on Comments Threads (@anoldsoundguy, always hoping you can weigh in). I am providing my best guess, always subject to modification, and I should add that even if I am largely correct, Chet Helms and the Family Dog may not have used the modern terminology with which I describe the approach. Nonetheless, here's what all the evidence points to for the Family Dog's road to stability, even if they never got very far. 

The first part of the plan seems to have been designed to kick everything off with a big bang: a weekend of concerts featuring the most popular San Francisco band.

A tiny listing in Thursday's (January 29) San Francisco Good Times was the only print listing of the Jefferson Airplane's weekend at the Family Dog. Ralph Gleason had mentioned it in his column, and it was probably announced on KSAN as well, but there were no paid ads, as there was no need.

January 30-31, 1970 Family Dog on The Great Highway, San Francisco, CA: Jefferson Airplane/Osceola (Friday-Saturday)
The Jefferson Airplane were San Francisco's biggest rock band, and also stood as the flagship for the San Francisco Sound, whatever exactly that was. In November, the Airplane had released their sixth album, Volunteers, and it had been another huge success. By late '69, FM radio stations were cropping up all over the country, and most tracks on Volunteers were probably played regularly. Their was no bigger way for the Family Dog to show they were back in business than to have Jefferson Airplane headline Friday and Saturday nights. There was no advertising, because there was no need. Ralph Gleason had mentioned the upcoming show in his Chronicle column on Monday (January 28), and there was a tiny listing in the SF Good Times underground paper (above). No doubt KSAN mentioned it on the air. 

We have no actual account of the show, but I'm confident that both nights were packed houses. The Airplane were big time headliners, at home or away, and 1500 tickets a night was nothing. The Airplane was somewhat erratic live, of course. When they fired on all cylinders, they were formidable indeed, but that didn't always happen. There would be great versions of some of their songs, often followed by a ragged mess, and then followed with something compelling. But drama was part of the Airplane's appeal, and certainly Grace Slick was a true rock star, with charisma to go.

(I uncovered evidence of this show some time ago, and wrote a now-10-years-old blog post about it. The Comment Thread features a lot of old-timers, and is extremely informative)

I do think, however, that one byproduct of this stealthy performance was that it was a public tryout for drummer Joey Covington. Spencer Dryden had been the drummer for the Airplane since mid-66, and he had played on all their classic hits since the first album. He was a fine drummer, but the Airplane was full of volatile personalities, and he would shortly get pushed out of the band, for non-drumming reasons. Intra-band conflict was the main narrative of the Jefferson Airplane and Jefferson Starship saga over several decades, so Dryden's departure itself was just another tale. Some indirect evidence, however, suggests that Dryden wasn't told about the Family Dog gig. We would have to guess who played drums, but since Joey Covington replaced Dryden in March, it seems pretty likely it was him.


Dryden's wife, Sally Mann Romano, wrote the epic rock memoir The Band's With Me in 2018, which I cannot recommend enough. It's a testament to her power as a storyteller (and of course, her life) that for all the chapters about the Airplane, Frank Zappa, the Grateful Dead, David Crosby, Richard Manuel and others, the most absolute rock-and-roll chapter involves the teenage Romano taking a Texas-to-LA road trip with the Sir Douglas Quintet in 1966. I cannot summarize the chapter, and can only hope it turns into a Netflix mini-series.

Romano, whose memory is shockingly accurate, mentioned on Twitter that she clearly recalls the filming of the famous Airplane/Dead/Santana TV Special called A Night At The Family Dog (the subject of the next post in this series). The show was filmed at the Family Dog on Wednesday, February 4, with a soundcheck/rehearsal on Tuesday (February 3). As to the preceding weekend shows in January, however, Romano pointed out that she would surely have recalled if she and her husband spent four nights out of six at the Dog, but she doesn't. It's hard not to think that the Airplane snuck Covington into the drum chair for two nights before dumping Spencer Dryden the next month.

 

Guitarist Alan Yott of Osceola at the Family Dog on The Great Highway, sometime in 1970

As for Osceola, they had been playing the Family Dog since September of 1969. They would play the Dog many times, and played around the Bay Area regularly until at least 1972. Osceola lead guitarist Bill Ande was a transplant from Florida. He had played and recorded with some modestly successful bands, like the R-Dells, the American Beetles (really), who had then changed their name to The Razor's Edge and had even played American Bandstand. Come '69, Ande had relocated to San Francisco to play some psychedelic blues. The musicians he linked up with were all Florida transplants as well, so even though they were a San Francisco band, they chose the name Osceola as an homage to their roots. To some extent, Osceola replaced Devil's Kitchen as the informal "house band" at the Family Dog, insofar as they played there so regularly.

Osceola was a five piece band with two drummers, and played all the local ballrooms and rock nightclubs. Ande was joined by guitarist Alan Yott, bassist Chuck Nicholis and drummers Donny Fields and Richard Bevis. Osceola was a successful live act, but never recorded. Almost all of the band members would return to the Southeast (mainly Tallahassee and Atlanta) in the mid-70 to have successful music careers.

The Rest Of The Plan
It's pretty clear that Helms hoped to kick off the weekend with a high-profile Airplane booking and a high-profile announcement. The Airplane played, but the announcement was canceled. We can infer the outlines of the plan, however, even at this distant remove.


  

Step 1: Weekends Only

From January 30 onward, the Family Dog on The Great Highway only booked weekend shows, and the headliners were established bands with albums. It was a fact of San Francisco that just about all the headliners were Bay Area bands, as San Francisco was at the center of rock music at the time. So the Family Dog was in a unique position to feature largely local acts while still having headline bands with albums. In many cases, the albums were successful, too. So it wasn't exactly a "local" venue, but definitely home-grown. San Francisco is an insular place, so this was a potentially viable strategy. The Dog wasn't opposed to hiring touring bands, but they were more expensive, and in any case preferred the higher-profile Fillmore West.

Here and there the Family Dog was used on weekdays for a few events, but it stopped trying to be a community center. Weekend ticket prices were typically $3.50. That was high, but not excessive. The shows were booked in order to make a profit for the bands and the venue. The headliners in February and March read like it was 1967 again: Jefferson Airplane, Quicksilver, Steve Miller, Big Brother, the Grateful Dead, Lee Michaels and Country Joe and The Fish. All those bands were from the Avalon days, but they all had record contracts and current or forthcoming albums, too.

Step 2: New Finance
Clearly, the Family Dog was recapitalized by the end of January. Although Chet Helms had loyal support from the local bands that had played the Avalon, they were all working bands as well. Helms could not have booked the bands that he did from February through April without some cash on hand. It is the source of the new finance that has never really been explained, and that I have had to infer. Anyone who has insights or knowledge into this area, please Comment or email me. I am noting in advance that these are my most plausible guesses, and I am open to substantial corrections.

As near as I can tell, Helms collected contributions from local hippie entrepreneurs. My guess is that most of them sold products that were--shall we say--not subject to taxation, nor available in stores. Similarly, these same entrepreneurs did not want their names publicly identified as a source of cash.  

Step 3: A New Implied Business Model
Chet Helms is often unfairly criticized as a poor businessman, because he has always been compared with Bill Graham. Pretty much anyone wasn't as good a businessman as Graham, certainly not in the rock and roll business. Helms had his flaws as a business operator, but he was very innovative, and in many ways I believe his approach to the Family Dog on The Great Highway was innovative as well. For simplicity's sake, I will use modern terminology to explain what appear to have been the outlines of his plan. I'm sure that Helms himself would have used different terms, but I'm not aware of a public or written statement. 

The traditional criticism of Helms' business practices vis-a-vis Graham was that Bill charged everybody for tickets, and Chet let all of his friends in for free. By 1970, I do not believe that was the case. Based on Comment Threads, it appears that the Family Dog doorman had a Rolodex (address card file), and if your name was in that Rolodex, you got let in for free. Many of the names on that Rolodex were the hippie entrepreneurs that had laid out cash to keep the Dog going. In return, they got in for free whenever they wanted.

Was this a new model? Not really. It's how every museum in America was run, and largely still is. It's true that museums are not-for-profit and donations are tax-deductible, but Chet may have got to that over time. Certain people in the hippie community had money, and they contributed more of it in return for guaranteed admission. Today, the venerable Freight And Salvage club in Berkeley runs on this model. It's a very sound plan that could have worked.

SF Examiner columnist Jack Rosenbaum mentioned on Wednesday, February 25, that the Grateful Dead had taken over the Family Dog on the Great Highway (although in fact Chet Helms had backed out already, and the deal was off)

Step 4: A High Profile Partnership
It seems that Helms wasn't going to do this alone. He had a partnership lined up, and his partners were going to be no less than the Grateful Dead. The Dead were going to move their operation from Novato to the Family Dog on The Great Highway. It some ways this may have been designed as a replay of the Carousel Ballroom, with an experienced producer like Helms as part of the team. The New Riders of The Purple Sage had played numerous dates at the Family Dog in 1969, so Jerry Garcia clearly liked the place. Remember, there were only a few, tiny rock clubs to play in the Bay Area at the time, so the 1000>1500 capacity Dog left room for the Riders to consider building their own audience.

Of course, the Dead and the Family Dog did not merge. The merger was scheduled for February of 1970, and that is precisely when everything fell apart for the Grateful Dead. The band was busted in New Orleans, putting the freedom of soundman Owsley Stanley in great jeopardy, due to a prior LSD arrest. More critically, the Dead discovered that manager Lenny Hart (drummer Mickey Hart's father) was an outright crook, and had ripped the band off for $150,000, an enormous sum at the time. The Grateful Dead were dead broke, without a manager and without a soundman. Dennis McNally mentions the abandoned merger in his epic Dead history, but it is remarked on almost in passing amidst all the other tumult. McNally:
As the Dead had been busted in New Orleans [January 31], [Lenny Hart] had been in the process of moving their office from Novato to the Family Dog on the Great Highway, with Lenny to become manager of the FDGH as well as the Dead, and with Gail Turner to be the FDGH secretary as well as Lenny's. The idea of sharing space with the Dead appealed to Chet Helms, but became evident to him and Gail that the numbers weren't adding up and that there had to be at least two sets of books. Before anyone in the band even knew, Lenny moved the office back to Novato. [p.360-361].
So just as Jefferson Airplane are re-opening the Family Dog, the Grateful Dead office is relocating to merge their businesses. Helms, while no Bill Graham, was neither a sucker nor a crook. Lenny Hart would have stolen from him, too, so he canceled the merger. The Grateful Dead themselves were probably unclear about what was happening, in between recording Workingman's Dead, worrying about Owsley and constantly performing.  But the planned merger can't have been a secret in the local rock community. On Wednesday, February 25, Examiner columnist Jack Rosenbaum (the Ex's Herb Caen, if you will), had an item (posted above):
Love Generation: to help the Grateful Dead rock group build a defense fund for their pot-bust in New Orleans, Bill Graham staged a benefit Monday night [Feb 23] at Winterland, raising a tidy $15,000. So-0, the Grateful Dead have taken over the Family Dog rock-dance auditorium on the Great Highway--in competition with Graham.
Rosenbaum was wired to local gossip, but not the freshest of rock news. Now, thanks to McNally (writing in 2003), we know that by late February the Dead-Dog deal was off. Still, the point was that the word was around and had gotten to a city paper columnist.

Kleiner Perkins HQ on Sand Hill Road in Menlo Park, a mile or so from the former site of Perry Lane

A Brief Reflection
It's world-changing to imagine Jerry Garcia and the Grateful Dead with their own performance venue doubling as a rehearsal hall, on the beach in San Francisco. It's important to remember that it could not have happened. Hart had organized the deal, Helms had seen through the scam, and both entities were fairly broke. It's ironic that the local dealers probably loved the idea of supporting a partnership with the Dead, but could not publicly acknowledge themselves. The Dead/Dog merger could never have worked in the form in which it was conceived.

But let's take a moment to respect Helms for his forward thinking. The Edgewater Ballroom, which evolved into the Family Dog on The Great Highway, was torn down in 1973. But, just for a moment, let's say there was still an elegant 1500-capacity dance hall at Ocean Beach. What does the funding structure look like in 2022?

Proposition:
  • A Jam Band palace at Ocean Beach, on the edge of San Francisco
  • The Great Highway converted to pedestrian only access (or nearly so)
  • Cannabis entrepreneurs providing capital, and now able to publicly sponsor the hall
  • For a membership fee, you would be guaranteed entrance without needing a ticket (within the confines of safety laws, of course)
  • Participation and partnership from and with the Grateful Dead organization

Ocean Beach is near Interstate 280. You could head South and turn off at the Sand Hill Road exit Menlo Park, where Kleiner Perkins and all the other Venture Capitalists started the tech boom. Kleiner Perkins helped found Amazon, Google and Twitter, among many other companies. You could arrange infinite financing on your iPhone before you even got to Sand Hill Road--before Crystal Springs, honestly--and just sign the deal when you got out of the car. Helms was just ahead of his time by 50 years or so.

It wasn't to be. Jefferson Airplane re-opened the Family Dog on Friday, January 30, but the plan was already crumbling around the Dog.

February 2, 1970 Family Dog on The Great Highway, San Francisco, CA: Monday Night Class
Stephen Gaskin was a popular literature instructor at San Francisco State, whose campus was not too far down the road (at 19th Avenue and Holloway). Gaskin spoke about what we would now be called "Human Consciousness" or "Self-Help," but at the time he was called a "Hip Guru." I am no expert in this area, but I will say that Gaskin was neither a con artist nor interested in turning a profit, rare for those sort. His "Monday Night" class had been running since at least July. I don't know think it was every Monday night but just some, and it was the most popular regular booking at the Dog, save perhaps for the Grateful Dead (the picture at the top of the post is from one of his Monday night events). Admission was free, and Gaskin just lectured, although I think they took donations. 

Gaskin had been putting on Monday night shows going back to the late Summer of '69, although exactly when they started isn't certain. By October, at least, they were a certifiable "Big Deal," but I don't think his popularity was ever properly converted into increased paid attendance at other Dog events. As far as I can tell, this was the next-to-last "Monday Night Class" with Gaskin at the Family Dog. Sometime in 1970, Gaskin would lead a caravan of 60 vehicles to a commune site Southwest of Nashville known as The Farm, which is still functioning.

For the next post in this series (February 4, 1970-Family Dog PBS Special), see here

 

Friday, July 15, 2022

January 9-10, 1970 Family Dog on The Great Highway, 660 Great Highway, San Francisco, CA: Chambers Brothers and Friends [FDGH '70 I]

 

The Family Dog on The Great Highway, at 660 Great Highway, ca. 1969

The Family Dog on The Great Highway, 660 Great Highway, San Francisco, CA
The Family Dog was a foundation stone in the rise of San Francisco rock, and it was in operation in various forms from Fall 1965 through the Summer of 1970. For sound historical reasons, most of the focus on the Family Dog has been on the original 4-person collective who organized the first San Francisco Dance Concerts in late 1965, and on their successor Chet Helms. Helms took over the Family Dog in early 1966, and after a brief partnership with Bill Graham at the Fillmore, promoted memorable concerts at the Avalon Ballroom from Spring 1966 through December 1968. The posters, music and foggy memories of the Avalon are what made the Family Dog a legendary 60s rock icon.

In the Summer of 1969, however, with San Francisco as one of the fulcrums of the rock music explosion, Chet Helms opened another venue. The Family Dog on The Great Highway, at 660 Great Highway, on the Western edge of San Francisco, was only open for 14 months and was not a success. Yet numerous interesting bands played there, and remarkable events took place, and they are only documented in a scattered form. This series of posts will undertake a systematic review of every musical event at the Family Dog on The Great Highway. In general, each post will represent a week of musical events at the venue, although that may vary slightly depending on the bookings.

If anyone has memories, reflections, insights, corrections or flashbacks about shows at the Family Dog on the Great Highway, please post them in the Comments.

660 Great Highway in San Francisco in 1967, when it was the ModelCar Raceway, a slot car track

The Edgewater Ballroom, 660 Great Highway, San Francisco, CA

As early as 1913, there were rides and concessions at Ocean Beach in San Francisco, near the Richmond District. By 1926, they had been consolidated as Playland-At-The-Beach. The Ocean Beach area included attractions such as the Sutro Baths and the Cliff House. The San Francisco Zoo was just south of Playland, having opened in the 1930s. One of the attractions at Playland was a restaurant called Topsy's Roost. The restaurant had closed in 1930, and the room became the Edgewater Ballroom. The Ballroom eventually closed, and Playland went into decline when its owner died in 1958. By the 1960s, the former Edgewater was a slot car raceway. In early 1969, Chet Helms took over the lease of the old Edgewater.
One of the only photos of the interior of the Family Dog on The Great Highway (from a Stephen Gaskin "Monday Night Class" ca. October 1969)


The Family Dog On The Great Highway

The Great Highway was a four-lane road that ran along the Western edge of San Francisco, right next to Ocean Beach. Downtown San Francisco faced the Bay, but beyond Golden Gate Park was the Pacific Ocean. The aptly named Ocean Beach is dramatic and beautiful, but it is mostly windy and foggy. Much of the West Coast of San Francisco is not even a beach, but rocky cliffs. There are no roads in San Francisco West of the Great Highway, so "660 Great Highway" was ample for directions (for reference, it is near the intersection of Balboa Street and 48th Avenue). The tag-line "Edge Of The Western World" was not an exaggeration, at least in American terms.

The Family Dog on The Great Highway was smaller than the Bill Graham's old Fillmore Auditorium. It could hold up to 1500, but the official capacity was probably closer to 1000. Unlike the comparatively centrally located Fillmore West, the FDGH was far from downtown, far from the Peninsula suburbs, and not particularly easy to get to from the freeway. For East Bay or Marin residents, the Great Highway was a formidable trip. The little ballroom was very appealing, but if you didn't live way out in the Avenues, you had to drive. As a result, FDGH didn't get a huge number of casual drop-ins, and that didn't help its fortunes. Most of the locals referred to the venue as "Playland."

The Family Dog In 1969
Chet Helms had opened the Family Dog at 660 Great Highway to much fanfare on June 13, 1969, with a packed house seeing the Jefferson Airplane and The Charlatans. One of the goals was that the Dog would feature mostly San Francisco bands and a variety of smaller community events and groups. Since so many San Francisco bands were successful, and had record contracts, this didn't confine the venue to obscurity. A lot of great bands played the Family Dog in 1969, but the distant location and the gravitational pull of major rock events hosted elsewhere in the Bay Area kept the Family Dog isolated. We know only the most fragmentary bits about music played, events and audiences throughout the year.  Despite the half-year of struggle, Helms had kept the Family Dog on The Great Highway afloat. He had entered the new year of 1970 with a new plan.

January 2-4, 1970 Family Dog on The Great Highway, San Francisco, CA: Osceola/Cleveland Wrecking Company/Commander Cody and His Lost Planet Airmen (Fri-Sat)/Devil's Kitchen/Mendelbaum (Sun only) (Friday-Sunday)
After the dramatic benefit at Fillmore West on November 19, 1969, Chet Helms told the Examiner that he was going to concentrate on more lucrative weekend bookings, and avoid the community gatherings that were happening most nights of the week. In December, there had been only two weekend bookings, and no mid-week events. Events would show that a lot was afoot at the Family Dog, and big changes were planned, if not all of them came to fruition. Yet for reasons unknown, the first two weeks of January seemed to be a return to the smaller events that had dominated the Dog for much of the end of 1969.  

The opening weekend of the year featured some local bands, with the proviso that most of them had actually relocated to San Francisco from somewhere else. Osceola was a San Francisco band of Florida transplants, led by guitarist Bill Ande. Devil's Kitchen were also regular performers at the Family Dog. They were a bluesy quartet from Carbondale, IL, and at this time they were kind of a "house band" at the Dog, by their own description. Around this time, Devil's Kitchen stopped performing regularly at the Dog, and Osceola seemed to take over the informal role of "house band" at the Family Dog.

Cleveland Wrecking Company was a 7-piece band with a horn section and a female singer. They played original material, but also played a lot of lucrative dances, and weren't apparently that interested in getting a recording contract, in contrast to every other San Francisco band. Commander Cody and His Lost Planet Airmen, meanwhile, although well known today, were still recently relocated from Ann Arbor, MI to Emeryville. They were playing regularly at the Family Dog because they could get booked there.

Mendelbaum (aka Mendelbaum Blues Band) had recently relocated from Wisconsin to San Francisco, since their favorite bands were all from the Bay Area. Mendelbaum would go on to play the Matrix, the Fillmore West and other local venues. Mendelbaum included guitarist Chris Michie (who later played with Van Morrison, among many others) and drummer Keith Knudsen (who later played with Lee Michaels and the Doobie Brothers). In 2002, the German label Shadoks released a collection of Mendelbaum's live and studio material.

January 5, 1970 Family Dog on The Great Highway, San Francisco, CA: Monday Night Class
Stephen Gaskin was a popular literature instructor at San Francisco State, whose campus was not too far down the road (at 19th Avenue and Holloway). Gaskin spoke about what we would now be called "Human Consciousness" or "Self-Help," but at the time he was called a "Hip Guru." I am no expert in this area, but I will say that Gaskin was neither a con artist nor interested in turning a profit, rare for those sort. His "Monday Night" class had been running since at least July. I don't know if the event was held on every Monday night or just some of them, and it was the most popular regular booking at the Dog, save perhaps for the Grateful Dead (the picture at the top of the post is from one of his Monday night events). Admission was free, and Gaskin just lectured, although I think they took donations.  

Gaskin had been putting on Monday night shows going back to the late Summer of '69, although exactly when they started isn't certain. By October, at least, they were a certifiable "Big Deal," but I don't think his popularity was ever properly converted into increased paid attendance at other Dog events. As far as I can tell, there were not many more "Monday Night Class" with Gaskin at the Family Dog after this. Sometime in 1970, Gaskin would lead a caravan of 60 vehicles to a commune site Southwest of Nashville known as The Farm, which is still functioning.

January 8, 1970 auditions
We have some trace evidence that the Family Dog held an afternoon audition for local bands on Thursday, January 8. While it was not advertised, it is plausible that the Dog allowed any local hippies wandering by to drop in. The Family Dog had big plans, and they would have been looking for bands who could open shows. It is now largely forgotten that it was very difficult for local bands to make listenable tapes, and the easiest way to let a promoter/club owner hear your band was to lug your gear down the venue and play your music, so such auditions weren't uncommon.

The significance of this obscure bit of trivia was that one of the bands auditioning this Thursday was Steel Mill, a quartet newly arrived in New Jersey, trying to make it in San Francisco, just like Commander Cody, Mendelbaum or Devil's Kitchen. The band had played a New Year's Eve show at Big Sur, and then headed North to San Francisco. Steel Mill was not offered a future gig at the Family Dog, not an auspicious start to the band's trip to San Francisco.

Fortunately for Steel Mill, they talked their way into opening for Boz Scaggs at the Matrix the next week, for which they would barely be paid. Boz was sick one night, and didn't show, and fortunately Examiner reviewer Phil Elwood gave a glowing review of Steel Mill's extended Matrix set. Elwood made a particular point of naming and praising Steel Mill lead guitarist and singer Bruce Springsteen. Bill Graham heard about it, and gave Steel Mill a chance at his Tuesday night auditions. Bill offered the band a contract, but the money wasn't good enough for Bruce's manager. So, in a rare instance, Chet Helms whiffed on the next thing, while at least Bill recognized that Bruce had something going.

The detailed source for this is the exceptional Bruce Springsteen Killing Floor database. The actual quote identifies the location as the Avalon Ballroom, and says "Steel Mill audition in the afternoon (along with two other bands) for the right to play a series of open dates at the venue - but they don't get the job. " The Avalon was not open, so it seems pretty likely that it was the Family Dog on the Great Highway. While one show was produced at the Avalon on the weekend of January 24, and a few intermittent shows in February, no promoter undertook a "series of shows" until March. It seems more likely that the Steel Mill crew recalled auditioning for the Family Dog, and recalled it as auditioning for the Avalon Ballroom (which, remember, none of them had ever been to).


January 9-10, 1970 Family Dog on The Great Highway, San Francisco, CA: Chambers Brothers and Friends (Friday-Saturday)
January 11, 1970 Family Dog on The Great Highway, San Francisco, CA: Jam with 5 bands
(Sunday)
The Chambers Brothers family had originally been from Mississippi, but they had relocated to Los Angeles in the mid-1950s. The four brothers had been singing gospel and folk music since about 1954, and were distinctive in that they had roots in both streams. When folk music evolved into folk-rock, the Chambers Brothers were better placed than many to "go electric." In 1966 the group would release People Get Ready on Vault Records. At this time, the Chambers Brothers had transcended their folk and gospel roots and were touring as a self-contained rock band. All of the brothers sang, while Willie and Joe Chambers played guitar, George Chambers played bass and Lester played harmonica. Drummer Brian Keenan (who was white) filled out the band.

At the end of 1967, after another album on Vault, the Chambers Brothers would make their Columbia debut with the nearly 11-minute long psychedelic soul classic "The Time Has Come Today" (with the immortal shout "my soul's been psychedelicized!" (summing up 60s music in 4 words). The experienced Chambers Brothers were already a solid live act, so they played many shows at some of the first psychedelic venues, like the Boston Tea Party.

The Chambers Brothers never recaptured the buzz of "The Time Has Come Today." Various repackages of older material on Vault and Folkways didn't help, but their next two Columbia albums didn't really make an impact (1968 's A New Time, A New Day, and 1969's Love, Peace and Happiness/Live At Bill Graham's Fillmore East). So by early 1970, the Chambers Brothers weren't really a hot item. Anyone who had seen them had probably enjoyed them, but for most listeners they had only had a single hit nearly three years earlier.

As it happens, we can safely infer that the Chambers Brothers were still a popular concert attraction, because Bill Graham had them headlining four nights at the Fillmore West from December 11-14 (Thursday through Sunday, supported by The Nice and King Crimson). What this meant, however, was that any pent-up interest in seeing the Chambers Brothers accrued to Graham at the Fillmore West, and the Family Dog only got leftovers. This pattern would repeat itself in early 1970, with Family Dog headliners only playing after a weekend at Fillmore West.

We don't know who else was on the bill ("And Friends"). And the Sunday night show was just 5 unnamed bands, typical of the kind of community events that had been typical of the Family Dog in late 1969. This Sunday event, however, was pretty much the last such at the Family Dog. The venue would stay dark until the last weekend of the month, and then it would return with a focus on weekend shows by established bands with albums. The first phase of the Family Dog on The Great Highway, intriguing as it may have been, was now finished, and the next chapter awaited.

For the next post in the series (January 30-31, 1970-Jefferson Airplane), see here

 

Friday, July 8, 2022

December 1969, Family Dog on The Great Highway, 660 Great Highway, San Francisco, CA [FDGH '69 XXVIII]


The Family Dog on The Great Highway, at 660 Great Highway, ca. 1969

The Family Dog on The Great Highway, 660 Great Highway, San Francisco, CA
The Family Dog was a foundation stone in the rise of San Francisco rock, and it was in operation in various forms from Fall 1965 through the Summer of 1970. For sound historical reasons, most of the focus on the Family Dog has been on the original 4-person collective who organized the first San Francisco Dance Concerts in late 1965, and on their successor Chet Helms. Helms took over the Family Dog in early 1966, and after a brief partnership with Bill Graham at the Fillmore, promoted memorable concerts at the Avalon Ballroom from Spring 1966 through December 1968. The posters, music and foggy memories of the Avalon are what made the Family Dog a legendary 60s rock icon.

In the Summer of 1969, however, with San Francisco as one of the fulcrums of the rock music explosion, Chet Helms opened another venue. The Family Dog on The Great Highway, at 660 Great Highway, on the Western edge of San Francisco, was only open for 14 months and was not a success. Yet numerous interesting bands played there, and remarkable events took place, and they are only documented in a scattered form. This series of posts will undertake a systematic review of every musical event at the Family Dog on The Great Highway. In general, each post will represent a week of musical events at the venue, although that may vary slightly depending on the bookings.

If anyone has memories, reflections, insights, corrections or flashbacks about shows at the Family Dog on the Great Highway, please post them in the Comments.

660 Great Highway in San Francisco in 1967, when it was the ModelCar Raceway, a slot car track

The Edgewater Ballroom, 660 Great Highway, San Francisco, CA

As early as 1913, there were rides and concessions at Ocean Beach in San Francisco, near the Richmond District. By 1926, they had been consolidated as Playland-At-The-Beach. The Ocean Beach area included attractions such as the Sutro Baths and the Cliff House. The San Francisco Zoo was just south of Playland, having opened in the 1930s. One of the attractions at Playland was a restaurant called Topsy's Roost. The restaurant had closed in 1930, and the room became the Edgewater Ballroom. The Ballroom eventually closed, and Playland went into decline when its owner died in 1958. By the 1960s, the former Edgewater was a slot car raceway. In early 1969, Chet Helms took over the lease of the old Edgewater.
One of the only photos of the interior of the Family Dog on The Great Highway (from a Stephen Gaskin "Monday Night Class" ca. October 1969)


The Family Dog On The Great Highway

The Great Highway was a four-lane road that ran along the Western edge of San Francisco, right next to Ocean Beach. Downtown San Francisco faced the Bay, but beyond Golden Gate Park was the Pacific Ocean. The aptly named Ocean Beach is dramatic and beautiful, but it is mostly windy and foggy. Much of the West Coast of San Francisco is not even a beach, but rocky cliffs. There are no roads in San Francisco West of the Great Highway, so "660 Great Highway" was ample for directions (for reference, it is near the intersection of Balboa Street and 48th Avenue). The tag-line "Edge Of The Western World" was not an exaggeration, at least in American terms.

The Family Dog on The Great Highway was smaller than the Bill Graham's old Fillmore Auditorium. It could hold up to 1500, but the official capacity was probably closer to 1000. Unlike the comparatively centrally located Fillmore West, the FDGH was far from downtown, far from the Peninsula suburbs, and not particularly easy to get to from the freeway. For East Bay or Marin residents, the Great Highway was a formidable trip. The little ballroom was very appealing, but if you didn't live way out in the Avenues, you had to drive. As a result, FDGH didn't get a huge number of casual drop-ins, and that didn't help its fortunes. Most of the locals referred to the venue as "Playland."

December 12-14, 1969 Family Dog on The Great Highway, San Francisco, CA: Canned Heat/Rhythm Dukes/Bob McPharlin (Friday-Sunday)
After the drama of the Family Dog benefit at Fillmore West on November 19, and a full slate of nonetheless mostly minor local performers throughout the balance of the month--albeit including Jerry Garcia and the New Riders of The Purple Sage for several dates--the bookings changed for December. In line with Helms' comments in the Examiner (in a Phil Elwood article on November 19), the Dog just had two relatively prominent weekend bookings in December, with nothing in between.

The Dog missed its first weekend booking on December 5-7 more or less since it had opened in June. Whatever the specific reasons for this, it was probably a sound choice. Not only were the Grateful Dead at Fillmore West, but the Rolling Stones were going to play for free at Sears Point International Raceway in Sonoma, so that would dominate the weekend. Of course, the Stones ended up at Altamont Pass, but in any case no other weekend bookings in the Bay Area had a chance. I believe that the sound system at the Family Dog formed the core of the sound system at the Altamont concert. The Fillmore West was booked, so that sound system had to remain intact.

Canned Heat's classic Living The Blues album, which included "Going Up The Country," was released in November 1968 on Liberty Records

The Family Dog returned on the second weekend of December with Canned Heat, old friends from the Avalon days. Canned Heat, of course, were the kings of boogie music, out of Los Angeles. Formed initially in 1965 to keep jug band music alive, the band "went electric" the next year. Singer Bob Hite and guitarist/harmonicat Alan "Blind Owl" Wilson added lead guitarist Henry Vestine--replacing, incredibly enough, John Fahey--found a rhythm section and got to rockin'. Their debut on Liberty Records had been released in July '67, followed by their immortal Boogie With Canned Heat in January, 1968. Boogie had a hit single, too, with "The Road Again." Canned Heat's third album, Living The Blues, had been released in November, 1968. It included their classic single "Going Up The Country." The band's fourth album, Hallelujah, had come out in July 0f 1969.

When Canned Heat had played the Fillmore West back in August, Henry Vestine had gotten into a fight with his fellow band members and abruptly quit the band. Mike Bloomfield had filled in for the early set, but he recommended Harvey Mandel (also backstage) for the second. Mandel was another white Chicago blues guitarist, having moved to San Francisco as part of Charlie Musselwhite's band, and having signed with Mercury Records in the meantime. Mandel and the Heat hit it off, and Harvey immediately went on tour with the band. A few gigs later, and Harvey Mandel was on stage with Canned Heat at Woodstock.

Interestingly, an audience tape of Canned Heat from the Family Dog endures, from Friday, December 12. The 45-minute tape is vintage Heat, but with a little more emphasis on the blues. Mandel was an exceptional guitar player, but he had a less raw style than Henry Vestine. The sound of the band is close to the album 70 Concert: Recorded Live In Europe. The lineup had Bob Hite and Alan Wilson on vocals, Mandel on lead guitar, Wilson on guitar and harmonica, Larry "The Mole" Taylor on bass and Fito Parra on drums.

Ralph Gleason's Friday December 12 column in the Chronicle noted the Rhythm Dukes opening for Canned Heat, and that the Heat included local hero Harvey Mandel

The Rhythm Dukes were added to the bill, and a 45-minute tape of the band from December 12 also survives. The Dukes had played the Family Dog before, but as a power trio. They were still fronted by ex-Moby Grape Jerry Miller on lead guitar and vocals, and they still had John Barrett on bass and Fuzzy Oxendine on drums. They had also added Ned Torney (ex The Other Side) on electric piano and guitar, and Rick Henry on tenor sax. Both would leave the band shortly after.

Opener Bob McPharlin played solo blues guitar, as far as I know. He subsequently moved to Pennslyvania and opened a music store. He passed away around 2011.

 

December 26-28, 1969 Family Dog on The Great Highway, San Francisco, CA: Lonnie Mack/Osceola/AB Skhy/Lambert & Nuttycombe (Friday-Sunday)
The only other December booking at the Family Dog was the last weekend of the year, headlined by guitar legend Lonnie Mack. In the early 60s, Mack had scored some success with guitar instrumentals, and became an inspiration and influence to many of the future guitar heroes of the 1960s. His best known song was an instrumental version of Chuck Berry's "Memphis," released in 1963 on Fraternity Records. "Memphis" reached #5 on the Billboard pop charts.

Lonnie Mack's 1963 The Wham Of That Memphis Man album (Fraternity Records, 1963)

Mack's 1963 album The Wham Of That Memphis Man was popular, but it got overwhelmed by the arrival of the Beatles and "The British Invasion." Still, guitar players heard Mack (b. Lonnie McIntosh, 1941-2016), and he influenced both the blues-rock players of the late 60s and the Southern rockers of the early 70s. By 1968, after some period of dormancy, Elektra Records signed Mack. He would release the first of three Elektra albums, Glad I'm In The Band, in 1969. Elektra, however, didn't really know what to do with him, as his albums were diverse and eclectic rather than "guitar hero" albums. Mack's reputation as a guitar gunslinger wasn't expressed on his more country-rock styled records. Live, however, as far as I know, Mack could still let it rip on his Flying V with the best of them. I don't know who might have been in Mack's touring band at this time.


AB Skhy
had formed in San Francisco when a trio called The New Blues had moved from Wisconsin and teamed up with veteran organist Howard Wales. Around 1965, Wales had been in Lonnie Mack's band along with bassist Roger "Jellyroll" Troy. Wales and AB Skhy had released an album on MGM in 1969. Wales had left AB Skhy by 1970, and I don't know if Wales was still in the band when AB Skhy opened for Lonnie Mack.

Osceola was a San Francisco band of Florida transplants, led by guitarist Bill Ande.  Folk duo Craig Nuttycombe and Dennis Lambert had been in the Eastside Kids in Southern California. Their album on A&M Records had been recorded at Nuttycombe's home.

The Family Dog on The Great Highway: 1969 in Review
Chet Helms had opened the Family Dog at 660 Great Highway to much fanfare on June 13, 1969, with a packed house seeing the Jefferson Airplane and The Charlatans. One of the goals was that the Dog would feature mostly San Francisco bands and a variety of smaller community events and groups. Since so many San Francisco bands were successful, and had record contracts, this didn't confine the venue to obscurity. A lot of great bands had played the Family Dog in 1969, but the distant location and the gravitational pull of major rock events hosted elsewhere in the Bay Area kept the Family Dog isolated. We know only the most fragmentary bits about music played, events and audiences throughout the year.

Despite the half-year of struggle, Helms had kept the Family Dog on The Great Highway afloat. He entered the new year of 1970 with a new plan. The Family Dog was a nice venue, there was a lot of interest, and Jerry Garcia liked playing there. A plan was afoot.

For the next post in the series (Jan 9-10 '70, Chambers Brothers), see here