Thursday, March 9, 2023

960 Bush Street (Downstairs), San Francisco, CA: The Boarding House Performance List: August-December 1971 (Boarding House II)

An ad for the Boarding House, from San Francisco Good Times, December 10 1971

The Boarding House, 960 Bush Street, San Francisco, CA
The Boarding House, at 960 Bush Street, remains one of the most fondly remembered San Francisco rock clubs of the 1970s. The intimate, bowl-shaped room, seating barely 300, was the site of many great shows. In the mid-70s, when record company support was at its peak, the Boarding House was the prime location for booking acts on the rise. The club only barely broke even, but record company economics were more about finding a club that appealed to writers and tastemakers, in order create some buzz.

Jerry Garcia, Neil Young and others played memorable shows at The Boarding House. The Tubes played two weeks there in the Summer of 1975, ensuring that their soon-to-be-released debut album got maximum attention. Comedians like Steve Martin would play the club just as they were approaching stardom. Every month would feature acts with new albums, rising stars with some real (if sometimes manufactured) buzz and constant attention from reviewers in the San Francisco daily papers.

Yet the Boarding House did not at all start out this way. Initially, the building at 960 Bush Street had been purchased and renovated by Doug Weston, the operator of West Hollywood's premier club, The Troubadour. The SF outpost of the Troubadour was only open for 4 thinly attended months, starting in August 1970. The West Hollywood formula did not work in provincial San Francisco. The manager of the Troubadour, David Allen, who had managed the Hungry i, then took over the space. The Boarding House opened in March, 1971, nearly six months after the last Troubadour show on October 30, 1970. Allen leased the space from Weston, who apparently still owned the building.

The Boarding House, at 960 Bush Street in San Francisco, some time in the mid-1970s

The Boarding House, Year 1
960 Bush Street was in Lower Nob Hill, in-between Union Square and Chinatown. It was about six to eight blocks from downtown, depending on the direction you went. San Francisco is hilly and cold, so there wasn't going to be a lot of walking traffic. Although the neighborhood was pleasant, there weren't convenient parking garages nearby. All of these problems had plagued the Troubadour, and the Boarding House didn't really solve any of them.

Bay Area rock fans of a certain age may recall the Boarding House, or may have seen photos. In fact, those recollections do not apply. Although the Boarding House was always at 960 Bush Street, initially the club was in the basement, rather than the theatrical bowl of later years. Doug Weston had purchased and renovated the building, and he had opened the Troubadour in the ground floor. The second floor, formerly a theater and restaurant, and formerly a recording studio, had remained unfinished. Later in 1971, the second floor of the Boarding House started advertising theatrical events as the Boarding House Theater. In early 1972, a few rock shows were put on at the Theater, and ultimately the entire operation moved upstairs. The address was always 960 Bush Street, but patrons would eventually go up the stairs rather than down. The initial Boarding House configuration was apparently a flat room with extended "family-style" tables. In later years, the downstairs would be used for some lower-profile comedy shows, and sometimes as dining room. 

The business model of the Boarding House was that patrons would buy dinner, and perhaps some beer, wine or coffee, and afterwards see a show. Patrons could of course skip dinner and just see the show, but the best seats would have been reserved for the diners. One entree was served each night. Initially, the Boarding House just booked acoustic acts. There wasn't a prohibition against electric music, but the economics of the club was for smaller ensembles, mostly local, and drummers were rare.

There were plenty of coffee house and nightclub gigs for acoustic performers in the Bay Area, but they were hardly premier bookings. Either they were tiny coffee shops, or perhaps the Sunday night at a rock nightclub in the hinterlands. The calendars would usually just say "Sunday--Folk Music," which just meant "one or two performers singing and playing acoustic." A few clubs played actual folk music, mainly the Freight And Salvage in Berkeley, but that was a specialized endeavour. Rock had gotten louder and louder in the 1960s, but had reversed itself somewhat in the 1970s. Popular artists like James Taylor and Cat Stevens were selling records now, and Elton John, another big star, was introspective amidst all his rocking. 

David Allen, proprietor of The Boarding House, probably around 1980 (photo: Mike Maloney, SF Chronicle)

The Boarding House had opened on Friday, March 26, 1971. An article in the March 24 San Francisco Examiner described it as "an acoustic music salon." The club served dinner, with one seating each night, at a cost of $3.25. The Boarding House was run by David Allen, who had been Doug Weston's house manager when the venue had been the Northern outpost of The Troubadour. Prior to that, Allen had been the house manager for the legendary 60s nightclub The Hungry i. So Allen was well-connected to the local press and the ways of San Francisco. 

San Francisco wasn't Los Angeles, so the Boarding House didn't get big stars on the verge of success, like the Troubadour in West Hollywood. In 1971, though, the Boarding House was perhaps the premier local booking for acoustic acts and singer/songwriters, since it was in San Francisco and actually devoted to that kind of music. Of course, many fine acts played the Boarding House, but it hardly led to success. The performers we recognize now had to go somewhere else to make it, New York or Los Angeles usually, or wait for a few other turns of the wheel. In my previous post, I reviewed the initial months of the Boarding House,  giving a useful snapshot of the songwriters in the Bay Area in 1971. This post will review the performers at the Boarding House for the balance of 1971. In the second half of the year, there are more singer/songwriters touring behind new albums, a sign that the record companies liked having a place to showcase acoustic acts.

 

Diane Sward Rapaport's 1979 book How To Make & Sell Your Own Recording was a critical text for the independent musician. The book has sold over 150,000 copies. Rapaport (1939-2020) had been a band manager for Bill Graham from 1969-74.

Singer/Songwriters in San Francisco, ca 1971
The dilemma of Bay Area singer/songwriters was aptly summed up by manager Diane Sward (later Diane Rapaport). Sward was an aspiring band manager, and had talked her way into the Bill Graham organization's management wing. Sward managed the group Lamb and singer Pamela Polland, and also helped to book various acoustic acts as a sort of local package. Sward (1939-2020) had a remarkable blog, well worth reading for any fans of old San Francisco music days, and indeed well worth reading in general. In one post Sward described what faced local singers who weren't in a loud rock band:

Gigs in Bay Area coffeehouses were easy to get, but they didn’t make a lot of money for anyone, including the performers. They were able to get a few gigs in clubs at 8 or 8:30 p.m., prior to when many rock bands began setting up for a 9:30 show. I told club owners that my band would help warm up the audience, didn’t need a big stage setup (no drums, no big amps, no stage monitors) and would make them enough extra bucks selling drinks to pay us.

However rock fans and acoustic music fans didn’t always mix well. More often than not the audience would start getting impatient around 9:15. “We want Jerry (Garcia); we want Elvin (Bishop) and so on.”

I attended a lot of Lamb gigs and saw such other Bay Area acoustic performers as Lambert & Nuttycombe, Jeffrey Cain and Uncle Vinty. They were all bucking up against rock ‘n roll. The audiences for rock bands were larger; and that meant more money for the club owners.

Sward went on to find unique bookings for her acts, and helped them record as well. The Boarding House was intentionally designed as a different kind of club than clubs like Berkeley's New Orleans House, or Palo Alto's Poppycock, which were miniature Avalon Ballrooms with a light show and a dance floor. Or, to put it another way, miniature Avalons if the Avalon had sold beer. The Boarding House would remain distinct when clubs like Keystone Berkeley, the Long Branch and the Orphanage gained prominence in the next few years. The Boarding House had no fear of electric instruments, but the more theatrical club appealed to a more reflective audience.

Record Company Support
The sixties had been the era of self-contained rock groups, writing and singing their own music and playing their own instruments. The sixties had also brought forth the rise of FM rock radio, and the much broader playlists of those stations opened the door for a wider variety of music. As the 70s dawned, record companies were discovering there was a huge appetite for artists who wrote and sang their own songs, but weren't part of a group. The 1970s were the era of the singer/songwriter and record companies figured out quickly that there was a lot of money to be made. The heart of this was at West Hollywood's Troubadour club, hard by all the LA record companies. Bands who were a hit at the Troubadour could spring forth with record company backing that could make them into stars.

For rock bands, 60s touring had been more of a profit and loss proposition. Bands played where they had a following, so they could come home with more money than they started with. FM radio had started to change that. Record companies' new goals were to spark FM airplay, which could lead to substantial sales. The typical singer/songwriter wasn't going to go over well if they were third on the bill to a couple of noisy rock bands. It was in company interests to ensure that solo artists got heard at smaller places like The Boarding House, so that they would get good reviews and the most committed fans could go back to work or the dorm and say "you gotta hear so-and-so's new album."

What evolved was system where record companies provided "tour support." This meant that the record company laid out some money to get there artist on the road: buying airline tickets in advance, for example, or renting equipment. The performer then just had to break even on the road to pay for food and lodging. It made a smaller place like The Boarding House more financially viable, since artists weren't committed to huge paydays in order to tour (it's also possible the Boarding House provided traveling artists a place to stay, but I'm just guessing). Now, this wasn't charity--any cash laid out by the record company for tour support was recouped from future royalties. But if an album hit it big, that was small change. 

From looking at the bookings of the first four months of the Boarding House, it's plain that the record companies saw a lot of value in the venue. In April and May, the acts headlining were mostly local. By the beginning of the Summer, almost every headliner was an out-of-town band with an album. This meant the record company was likely buying ads on the local radio stations, or other promotional support, and helping both their own act and the venue itself.

 


The Boarding House Performance List: August-December 1971

 

Maggie and Terre Roche's 1975 Columbia debut album Seductive Reasoning, some years before younger sister Suzzy joined to make them a trio

August 3-8, 1971 Boarding House, San Francisco: CA Maggie and Terre Roche/Uncle Vinty (Tuesday-Sunday)
Modern fans know The Roches as a unique trio of singing sisters--Maggie, Terre and Suzzy--linked to Paul Simon and the Greenwich Village folk scene. The trio released their first album in 1979. It turns out, however, that there was a backstory. The two older sisters, Maggie and Terre, not only were a singing duo in 1971, but they played the Boarding House so much that I suspect they were based in California. The duo was first booked to open at the Boarding House from May 26 through June 6. They would return later in June (June 22-27), so it must have gone well. Now, in August the duo was returning as headliners, so they must have developed a following.

Maggie and Terre Roche
were from suburban Park Ridge, NJ. They had dropped out of high school to become a folksinging duo. Maggie wrote original songs, and they played guitars and harmonized together. By the late 70s, The Roches would include Maggie, Terre and their younger sister Suzzy. The Roches never became huge stars, but they were well-known in a New York way, and they certainly had a unique sound that only sisters could have. But the narrative of the Roche sisters seems to simply leave out any time spent in San Francisco as a duo.

I don't know for a fact if the two Roche sisters spent the summer in San Francisco, or they were just touring around and kept coming back to the Boarding House during this time. In either case, any references to this time seems to be forgotten from their stories. By 1972, the Roches had returned to New York City, where they sang on a Paul Simon album. They would manage to parlay bartending jobs into a chance to audition at the famous Gerde's Folk City club. By 1975, the pair had released their only album as a duo, Seductive Reasoning. Suzzy would join a few years later, and the first Roches trio album was released in 1979.

A live tape of Maggie and Terre floats around, a short set from a coffeehouse in Eau Claire, WI, on January 16, 1975. It's the best available hint for what the duo might have sounded like at the Boarding House back in 1971. If they were just 75% as good as the tape (which was 4 years later), no wonder the Boarding House liked them. The Roches had a successful career when they were based out of New York, but 1971 San Francisco had nothing for a pair of singing sisters with acoustic guitars.

Uncle Vinty (Vinton Medbury, 1947-94) was essentially a performance artist who played the piano. He sang and played the piano, told jokes and did magic tricks. He often performed in a Viking hat. Originally from Rhode Island, he had come out to San Francisco around 1971. He ultimately ended up in Milwaukee, although he continued to tour around. He died early, but is fondly remembered on the internet. Uncle Vinty didn't fit into any pre-existing box, however, and San Francisco music scene didn't really know what to make of him.

August 10-15, 1971 Boarding House, San Francisco , CA: Peter Tork/John Brandenburg with Chris Campbell (Tuesday-Sunday)
Without a doubt, the most famous performer to play the Boarding House in 1971 was former Monkee Peter Tork. Tork had left the Monkees in 1968, when they had disintegrated. Tork had originally been an aspiring  folk singer, and had returned to that, doing some recording in 1969 that had never been released. By 1970, he was in an only-in-LA circumstance, hugely famous, generally popular but not particularly respected as a singer or performer, since the Monkees were the epitome of "plastic." He had played the West Hollywood Troubadour, and played around some elsewhere. I don't think Tork embarrassed himself as a performer, but he wasn't memorable, either. By this time, the Monkees were old news and no one reviewed his shows.

John Brandenburg played guitar, but I don't know anything else about him, nor Chris Campbell.

 

August 17-22, 1971 Boarding House, San Francisco, CA: Taj Mahal/Mississippi Sam Chatman (Tuesday-Sunday)
Taj Mahal (b. Henry Saint Clair Fredericks in 1942) had been raised in a musical family in Springfield, MA. He played in various musical ensembles in high school and in college (at U.Mass). By 1964 he had moved to the West Coast, and he formed a pioneering R&B combo called The Rising Sons, with Ry Cooder on lead guitar (a cd of their recordings was finally released in 1992). By early 1968, Taj had already signed and recorded his debut album with Columbia, with both Cooder and Jesse Ed Davis on guitars, although it would not be released until later in the year.

Taj Mahal's equally excellent second album, The Natch'l Blues, still with Davis but without Ry Cooder, had been released later in '68. Later in 1969, Taj Mahal would release his memorable Columbia electric/acoustic double album Giant Step/De Ole Folks At Home. Taj Mahal's initial sound had been an electrified version of country blues, rhythmically a little different from the Chicago sound, but just as rocking. De Old Folks At Home explored a different, quieter approach to the blues.


Taj Mahal released two albums in 1971, The Real Thing and then Happy To Be Just Like I Am. While Taj Mahal was too inventive to be contain himself with a "solo blues performer" label, his newer work was more intimate. While in the 60s, Taj Mahal had been backed by a great trio featuring Jesse Ed Davis, in the 70s he tended to tour as a solo performer, or at least in an acoustic configuration. In that respect, the Boarding House would have been a better place to show off his new music, as opposed to opening at Winterland. 

Mississippi Sam Chatmon (1897-1983) was a Delta Blues guitarist and singer. He had been a member of the Mississippi Sheiks, and may have been Charlie Patton's half-brother. He had been "rediscovered" in 1960, and had started recording for Berkeley's Arhoolie Records soon after. Chatmon played all the major folk festivals in the 1960s and 70s, and toured regularly.


August 24-29, 1971 Boarding House, San Francisco, CA: Bola Sete/Chet Nichols (Tuesday-Sunday)
Bola Sete (1923-1987, born Djalma de Andrade) was a Brazilian jazz guitarist who had been prominent in the 60s. Bola Sete (which means "Seven Ball"), after a substantial career in South America in the 1950s, had ended up playing at the Sheraton Hotel in San Francisco, where he captivated Dizzy Gillespie (it turned out that Gillespie's piano player, Argentinian Lalo Schifrin, had played with Bola Seta in Rio). Brazilian jazz was hot at the time, and Bola Sete had recorded and toured with both Gillespie and Vince Guaraldi. Guaraldi and Bola Sete had made some very popular albums for Fantasy Records in the mid-60s. After about 1968, however, Bola Sete had reduced his presence and largely stopped recording and performing, although he hadn't actually retired.

Bola Sete did continue to play periodic Bay Area shows. I believe he lived in the North Bay, as well. Bola Sete did have a 1971 album on Fantasy, called SheBaba. It's an anomaly, and may have been released for contractual reasons. Probably Bola Sete just accompanied himself.

Chet Nichols was a singer/songwriter who would release an album on Kama Sutra Records in 1972. Nichols was from Chicago, but he had gone to college at Kansas University. He made friends with the local all-night DJ, one Stephen Barncard, who became an engineer and producer in San Francisco. Nichols ended up getting signed in '71 and recorded a little with Barncard in San Francisco. Later, some tracks were recorded with Nick Gravenites and various local heavies, like Pete Sears, Dave Garibaldi (Tower Of Power drummer) and Nicky Hopkins. The collected tracks were released by Kama Sutra as the Time Loop album. 

This week's appearance by Nichols was probably facilitated by Barncard or Gravenites. Gravenites had produced both Brewer And Shipley and Danny Cox, both Kansas acts who shared management with Nichols. Nichols himself has had a long, successful career in the music industry, in commercials, movies, songwriting and his own recording. Once again, however, San Francisco wasn't really the place for solo artists to achieve success.

September 2-5, 1971 Boarding House, San Francisco, CA: Dee Higgins/Will Pate (Thursday-Sunday)
I believe that Dee Higgins and Will Pate played the entire week (from Tuesday August 31 through Sunday September 5). Since my only source, however, were Boarding House display ads from the San Francisco Good Times (posted throughout), I have to guess. An earlier ad had James And The Good Brothers and Dee Higgins, and the later ad had Higgins and Pate, with James And The Good Brothers later. I have gone with that sequence. 

Dee Higgins was a Canadian singer. She had played the club when it was the Troubadour. Will Pate is unknown to me.


September 7-12, 1971 Boarding House, San Francisco, CA: James and The Good Brothers/Uncle Vinty/Chris Williamson (Tuesday-Sunday)
The last act to play the San Francisco Troubadour, on Sunday, November 1, 1970 had been the Canadian trio James And The Good Brothers. Whether by plan or luck, the same trio were the headliners for the opening weekend of The Boarding House. They returned again in April. After apparently leaving town for a while to record in Toronto, the band returned in September.

James And The Good Brothers were a Canadian acoustic trio who were an extended part of the Grateful Dead family. Guitarist James Ackroyd had teamed with twin brothers Brian and Bruce Good, on guitar and autoharp, respectively. All sang, and their music was in a country-folk style, but without a pronounced Southern twang, somewhat like a laid back version of The Band. The trio had met the Grateful Dead when they played on the infamous Festival Express cross-Canadian tour. The Dead invited them to San Francisco, and the trio came down to San Francisco, where the Dead office had helped them get gigs. 

James and The Good Brothers sang original songs, more or less in the vein of Crosby, Stills and Nash or America. They were more country than either of those bands, but since they had Canadian accents rather than Southern ones, their music had a different resonance with listeners. Also, since the Good Brothers used an autoharp, a rarely used instrument, their music had a different feel to it. It's no surprise that James And The Good Brothers were signed to Columbia, since record companies were snapping up any band in the CSN vein.

Early in 1971, James And The Good Brothers had recorded at Wally Heider Studios with Grateful Dead engineer Betty Cantor. Jerry Garcia and Bill Kreutzmann likely played on the initial sessions, although they were not used on the final album. Ultimately, parts of the album seems to have been re-recorded in Toronto. Columbia would release the James And The Good Brothers album in November, 1971.

When James And The Good Brothers had played at the SF Troubadour in 1970, they had just arrived in town. By March, 1971, however, the band had opened a weekend for the New Riders Of The Purple Sage at Fillmore West (on February 25-28). When they had played there, Jerry Garcia (pedal steel guitar), Jack Casady ("balalaika" bass) and Spencer Dryden (drums) had joined the trio. The band returned in September and played a number of local shows, including a KSAN live broadcast on September 5. The band toured nationally in early 1972, but the album never took off (ultimately, James Ackroyd would stay in California, and the Good Brothers would return to Canada, where they had a successful musical career along with their banjo-playing younger brother Larry). 

Cris Williamson's 1971 debut album on Ampex Records

"Chris" Williamson was also advertised for this week at the Boarding House. She had headlined the Boarding House in May. I have a suspicion that Williamson and James And The Good Brothers split up the headlining duties this week (with Uncle Vinty as the opener throughout), but I have too little information to go on at this time.

Cris Williamson would go on to a unique, hugely successful career, but the Bay Area scene had no mechanism at this time for getting an artist like her heard by more people. Opening big rock clubs was a poor choice for serious songwriters (to Diana Sward's points above), and playing clubs in San Francisco didn't really get acts signed or played on the radio. A singer might get a little following, and make a little coin, but San Francisco wasn't the place to break out of the box. The Boarding House listings for this period show numerous interesting artists who only got somewhere when they moved on from the local rock scene. Williamson may be the case in point.

Williamson (b. 1947) was from Deadwood, SD, of all places.  She had released three obscure solo albums on Avanti Records in 1964-65. By 1971, she had resurfaced in the Bay Area. Williamson had released an album on Ampex in 1971. It had been recorded in New York (with Eddie Kramer, at Electric Lady Studios) and in San Francisco (at Wally Heider's, with Jim Gaines). An army of session men, some well-known, were on the record. It went nowhere.

In future years, Williamson would assert that there should be a record label run by women, for women, and that would lead to Olivia Records. Olivia released Williamson's 1975 album The Changer And The Changed. Besides being a fine album, Olivia was in the forerfront of DIY releases, fitting in nicely with Beserkely Records and numerous punk labels. The message was, if you want albums of a certain type, release 'em yourself. Once again, there were good acts at the Boarding House, but San Francisco didn't know what to do with them.

Revolting, the 1970 debut album by Congress Of Wonders, released on Fantasy in 1970

September 14-19, 1971 Boarding House, San Francisco, CA: Congress Of Wonders/Charlie Blue (Tuesday-Sunday)
Congress Of Wonders were a comedy trio from Berkeley, initially from the UC Berkeley drama department and later part of Berkeley’s Open Theater on College Avenue, a prime spot for what were called “Happenings” (now ‘Performance Art’).  The group performed at the Avalon and other rock venues.

Ultimately a duo, Karl Truckload (Howard Kerr) and Winslow Thrill (Richard Rollins) created two Congress of Wonders albums on Fantasy Records (Revolting in 1970 and 1972's Sophomoric). Their pieces “Pigeon Park” and “Star Trip”, although charmingly dated now, were staples of San Francisco underground radio at the time.

Charlie Blue is unknown to me.

Lane Tietgen had been the principal songwriter for The Serfs, a Kansas band that released Early Bird Cafe on Capitol in 1969. Organist Mike Finnegan was the lead singer

September 21-26, 1971 Boarding House, San Francisco, CA: Lane Tietgen/Mike Wilhelm
(Tuesday-Sunday)
Lane Tietgen was also a returning headliner to the Boarding House. He had headlined in late April (April 29-May 2, 1971), soon after the Boarding House had opened. It must have gone alright, since he returned.

Lane Tietgen (1946-2020), from Topeka, had been in a Kansas band called The Serfs. The lead singer of the Serfs was organist Mike Finnegan, and the band had released a 1969 Capitol album called Early Bird Cafe. The album was quite obscure, and Finnegan moved to the Bay Area. Finnegan became the organist and lead singer of The Jerry Hahn Brotherhood, a jazz-rock band built around native Kansan guitarist Hahn. Jerry Hahn Brotherhood had released a highly-touted but unsuccessful album on Columbia, prior to breaking up in early 1971.

In the meantime, Tietgen seems to have played around San Francisco, at least temporarily. The Brotherhood album is now obscure, too. Nonetheless, many of the songs on the album were written by Tietgen, and two of them were covered a few years later by Manfred Mann. Manfred Mann, while not a major pop star, isn't obscure. Tietgen's songs "Captain Bobby Stout" and "Martha's Madman" have been part of the Manfred Mann Earth Band repertoire for over 40 years.

Mike Wilhelm had been the lead guitarist in The Charlatans, the band that had been the very first exponents of the so-called "San Francisco Sound," back in the Summer of '65. The Charlatans had since broken up, reformed and broken up again. Wilhelm led a band called Loose Gravel, but based on the booking I think he was playing as a solo. Wilhelm played in older blues style, appropriately modified for San Francisco sensibilities.


September 28-October 3, 1971 Boarding House, San Francisco, CA: Jeffrey Cain/Ellen Jo Yester
(Tuesday-Sunday)
Jeffrey Cain had headlined the Boarding House in late July (July 27-August 1). Clearly, the Boarding House was developing a rotation of bookings that fit the club. It probably fit the artists, and their record companies, too, since there were few other viable options for non-rocking club acts.

Jeffrey Cain was a singer/songwriter who was associated with the Youngbloods, though I'm not quite sure what the original connection had been. Cain had released an album on Raccoon Records, the Youngbloods' imprint on Warner Brothers. For You (1970), had been produced by future luthier Rick Turner, before he focused exclusively on building guitars. Cain would go on to release a second album on Raccoon, Whispering Thunder (1972), produced by Jesse Colin Young.  

Jo Ellen Yester was a local singer. Yester had been singing in various ensembles since the early 60s, but had not been a full-time professional musician since then (she had been married to Jim Yester of The Association). In 1971, she was re-starting her active career again, and she would go on to have a lengthy performing history.  Yester had opened at the Boarding House in April (Apr 4-6, 1971), and now she was back. She wasn't a headliner, but at least it must have gone well enough to earn a return.

RJFox was an acoustic trio recorded for Atlantic by Stephen Barncard in 1971. Their shelved album was released in the 21st century

October 5-10, 1971 Boarding House, San Francisco, CA: Lambert & Nuttycombe/RJ Fox
(Tuesday-Sunday)
Folk duo Craig Nuttycombe and Dennis Lambert had been in the Eastside Kids in Southern California. Their album on A&M Records had been recorded at Nuttycombe's home. By this time, the duo seemed to be based in the Bay Area.

RJ Fox was a vocal trio with songwriters Joel Siegel and Richard Hovey, along with singer Sherry Fox. The trio apparently had remarkable harmonies, and had somehow talked their way into Wally Heider Studios in 1970 when David Crosby was recording. Crosby and producer Stephen Barncard were so impressed that they got them signed to Atlantic. Barncard would produce an album, scheduled for Fall '71, but due to politics at Atlantic the record was scrapped (it was eventually released some decades later). RJ Fox would split up, and Sherry Fox would go onto become the lead singer of the band Cookin' Mama. In 1973, Siegel and Fox would reunite as Oasis.  

Around October 1971, some theater productions are advertised for The Boarding House Theater at 960 Bush Street. The Theater was in the same building as the nightclub, but upstairs. Former Troubadour owner Doug Weston likely still owned the building, and renovating the theater had been part of his original plan. In the past, the "Theater" had been not only a theater, but a restaurant and a recording studio (Coast Recorders, in the early 60s). Weston seemed to have had a plan to make it into a Television Studio. In any case, there were ads for various theater productions in the fall. The "Boarding House Theater" was the room that would become The Boarding House in mid-1972, and it is the room that most Bay Area rock fans recall as the club.

October 12-17, 1971 Boarding House, San Francisco, CA: Jim Kweskin/Kajsa Ohman (Tuesday-Sunday)
The Jim Kweskin Jug Band had formed in 1963 in Cambridge, MA, and they had been unusually influential. Besides playing fairly authentic "jug" music, then a fairly unknown style, the Kweskin band had a significant influence on young musicians. The band's late 1963 debut on Vanguard single-handedly made jug band music nationally popular. More importantly, in the early 60s, musicians in all styles were supposed to be "entertainers," wearing matching stage clothes while they performed their "show," and had scripted "patter" between numbers. Certainly The Beatles, truly revolutionary musicians, had the matching clothes and acted like entertainers on stage.

The Jim Kweskin Jug Band appeared on stage in their regular clothes, played whatever songs they felt like at that moment, and casually chatted with themselves and the crowd between songs. This was what folk music was like in the living room, and the crowd was just invited in with them. Jerry Garcia and his friends had seen the Jim Kweskin Jug Band in Berkeley (on March 11, 1964) and instantly decided that was how it was going to be: play what you want, when you feel like it, and wear whatever. David Grisman and other young musicians had the same reaction.

The Jim Kweskin Jug Band had a fairly successful run in the mid-60s, although ultimately rock music and its fans passed them by. Lots of good musicians had been in the Jim Kweskin Jug Band, and many of them would end up in Marin, including Geoff and Maria Muldaur and Richard Greene. More unsettlingly, however, by around 1968 one member of the band, harmonica player Mel Lyman, had taken on an outsized role in the bandmembers lives. The whole story of the Lyman Family, as they are known, is quite unnerving, and you can google it yourself if you have an interest.

In 1971, Reprise Records had released a Jim Kweskin solo album with the ungainly name of Richard D Herbruck Presents Jim Kweskin's America Co-Starring Mel Lyman And The Family. I presume that a tour had been arranged in support of the album. The "Jim Kweskin Jug Band" name was probably used bcause it was familiar. The whole Mel Lyman saga is not for the faint, and there has been little reflection on Kweskin's musical activities at this time. 

For this tour, however, Kweskin had returned to his roots and was playing solo. Kweskin had come through town earlier in the year billed as "Jim Kweskin Jug Band" (he had played the Lion's Share in San Anselmo on May 6-8, 1971), but I don't know who had been in the band. Phil Elwood reviewed the opening night show (in the Wednesday October 13 Examiner) and approved of Kweskin's warm, engaging style.

Elwood had a few good words for the opening act, too: "The evening began with the beautiful singing of Kajsa Ohman, a Baez-Collins-Sylvia Tyson-Jone Mitchell sort of performer." Elwood praised her rich voice and unpretentious manner, singling out her song "God Bless The Hippy." Ohman would release an album in 1980. And guess what--she's still out and about. How exactly she ended up touring in 1971 isn't clear. 

October 18, 1971 Boarding House, San Francisco, CA: Audition Night/The Residents/others
Like many local nightclubs, the Boarding House used Monday as an "Audition Night." I think bands were actually scheduled, but almost never listed in the paper. According to legend, the debut of The Residents--Northeast Louisiana's Phenomenal Pop Combo--happened on this night at the Boarding House.

Possibly this is the Polydor album by a Japanese group called The New Frontiers, released in 1971 or '72, but I'm not certain.

October 19-24, 1971 Boarding House, San Francisco, CA: New Frontiers (Japanese folk)/Maggie and Terre Roche (Tuesday-Sunday)
Maggie and Terre Roche returned for another week. It's plain they had built a following at the Boarding House.

New Frontiers was billed as "Japanese Folk." I assume this was the band on Polydor that released an album around 1971 or '72, playing some kind of hybrid of American folk and Japanese music. It's possible I found a picture of their album, or not. In any case, San Franciscans loves new things, particularly if they think they are discovering it before anyone else.

Lamb's second album, Bring Out The Son, released on Warner Brothers in 1971
 

October 26-31, 1971 Boarding House, San Francisco, CA: Lamb/Kendall Kardt
(Tuesday-Sunday)
Lamb had played the Boarding House in July (July 6-11). Kendall Kardt had also been a headliner, back in May (May 11-16). The Boarding House had moved up in the ranks, however, as record companies were signing more acoustic singer/songwriter acts. By the second half of 1971, the acts headlining a week at the Boarding House had an album, were being supported on tour by a record company and might even have been getting FM airplay. An act like Kardt, signed but still without a record, was now relegated to second on the bill.

When Lamb had formed in 1969, it had essentially been the songwriting duo of Barbara Mauritz and guitarist Bob Swanson. Mauritz played piano and sang, so she was out front, but they were a team. By the end of 1969, they had added a bass player, and after a while they were an outright rock band. Diane Sward (see above) had taken on the role of manager for them, and got them assigned to Bill Graham's Fillmore label, distributed by Columbia. Sward had taken Lamb from the penurious coffee houses to the more lucrative rock circuit.

Lamb had released their Fillmore Records debut A Sign Of Change in 1970. The band was subsequently signed to Warners, but considering that Graham had connections to both, that wasn't an unlikely switch. By 1971, Lamb had added David Hayes on bass. The band's second album was Bring Out The Sun, and their third was Cross Between. Both were released in 1971, but I'm not sure of the exact timing. By the third album, Barbara Mauritz had taken on a much more prominent role in the band, and Bob Swanson was in the background. Because of the Bill Graham connection, Lamb had been broadcast live on FM radio for the closing of the Fillmore West, and ultimately got included on the memorial Last Days Of The Fillmore album.

Once again, the Boarding House was featuring a band with an album and management support, although in this case it was local. Lamb manager Diane Sward had married Lamb producer Walter Rapaport, and they remained married into eternity.  Barbara Mauritz would produce a solo album in 1972 (Isn't It Just A Beautiful Day, on Warners). She went on to a career composing film and commercial music

Kendall Kardt (b.1943) had been in the group Rig, who had been booked by the Bill Graham organization. Rig played the Fillmore East, and opened for a variety of National acts.  Rig released an album on Capitol in 1970. The band broke up, however, and Kardt moved to the Bay Area to be nearer to the Graham team. Kardt recorded a solo album for Capitol, with help from the likes of Jerry Garcia, Ronnie Montrose, Pamela Polland and Spencer Dryden, but the album was shelved. He would record an album for Columbia in 1972, but it too was shelved.Ultimately, Kardt moved to Chicago. He continued his career as a songwriter, and his songs were recorded by Montrose, Jim Post and others.


November 2-7, 1971 Boarding House, San Francisco, CA: Dan Hicks and His Hot Licks
(Tuesday-Sunday)
Dan Hicks and The Hot Licks had been an opening act at 960 Bush in 1970, back when it was The Troubadour. The band had headlined the Boarding House in the week of June 29-July 4. The Fillmore West had closed the same weekend, but ironically enough Hicks had played no part in the proceedings.

Dan Hicks had been around the San Francisco scene as long as there had been one. He had been the drummer in the Charlatans, the band that started the psychedelic ballroom revolution in Virginia City, NV (along with Mike Wilhem--see above). Later Hicks had switched to guitar, so he could sing more. The Charlatans played loud, psychedelic blues, however, and Hicks had other interests. He formed a "side group" with local violinist David LaFlamme to play a sort of modified swing music. When LaFlamme left to form It's A Beautiful Day, Hicks left the Charlatans and formed Dan Hicks And His Hot Licks.

The band had released an album in 1969 on Epic, Original Recordings. The group wore Edwardian clothes, and it looked like a repackage of an old album. While the band played acoustic swing music, kind of, Hicks' wry, cynical lyrics were a striking contrast to the music. The album included future Hicks' classics like "How Can I Miss You When You Won't Go Away" and "I Scare Myself." Nobody sounded like Dan Hicks and His Hot Licks. By 1971, the live band was probably Hicks on lead vocals and guitar, Sid Page on violin and Jaime Leopold on bass. "The Hot Licks" personnel varied sometimes, but at this time I believe it was Maryann Price and Naomi Ruth Eisenberg. 

In February 1971, Hicks had recorded what would be his most famous album, Where's The Money at the West Hollywood Troubadour. The album was released on Blue Thumb in mid-1971. So although Hicks was a local favorite--he had played 960 Bush when it was the Troubadour the year before--by now the band had an album getting airplay on FM radio, just like the touring bands form out of town.

November 9-14, 1971 Boarding House, San Francisco, CA: Judy Mayhan/David Patton (Tuesday-Sunday)
Judy Mayhan wrote and sang songs and accompanied herself on piano, somewhat in the style of Laura Nyro. She had appeared at the SF Troubadour for two weeks in October, 1970, when the outpost was on its last legs.

David Patton is unknown to me.

November 16-21, 1971 Boarding House, San Francisco, CA: Robbie Basho/Nirmala (Tuesday-Sunday)
Robbie Basho (1940-86) was a unique solo acoustic guitarist. His profile was a little different than many of the other acoustic songwriter types playing the Boarding House this year. Basho (born Daniel Robinson Jr.) was from the Washington DC suburbs. As a teenager, he knew John Fahey and ED Denson. He got interested in playing steel string acoustic guitar, but followed his own muses. In particular, he was influenced by Indian music. Fahey and Denson had started their own independent label in 1959, Takoma Records (for the DC suburb of Takoma Park, MD), to release an album by Fahey. Fahey and Denson both relocated to Berkeley and released additional albums on Takoma.

Basho, influenced by Fahey but with a different approach, released his first album on Takoma in 1965. By 1971 Basho had released seven albums on Takoma, his most recent being Song Of The Stallion. In 1970, Basho had also released an album on Blue Thumb in 1970 (Venus In Cancer). So Basho was a well-established artist by 1971, if one with a narrow cult following.  In later years, Basho would release albums on Windham Hill Records. Musical listeners caught up to his innovations and great technique, which most people had not been ready for in the 60s. At this time, Basho was sort of well-known, in that many music fans recognized his name, but few had actually heard much of music.

Nirmala is unknown to me.

November 22-28, 1971 Boarding House, San Francisco, CA: Sopwith Camel/Lambert and Nuttycombe   (Monday-Sunday)
The Sopwith Camel was an original San Francisco psychedelic band, with roots going back to the Red Dog Saloon in Virginia City, NV and 1090 Page Street. The Sopwith Camel had been one of the first Fillmore bands to sign a recording contract, and they had one of the first hit singles of the scene, as well, with "Hello Hello" in February 1967. That record was in the Lovin' Spoonful jugband style, which has hot at the time (and the Camel were produced by Spoonful producer Erik Jacobsen). The Camel had to face the grumblings of locals who felt that they had "sold out." The band had ground to a halt in late 1967.

However, Sopwith Camel had reformed in 1971. Their first gig seems to have been at the Matrix on March 5. The re-formed group had 4 of the 5 original members. The original songwriting partnership of guitarists Peter Kraemer and Terry MacNeil was intact, along with bassist Martin Beard and drummer Norman Mayell. In the meantime, Beard and Mayell had played on the hit single "Spirit In The Sky" with Petaluma's Norman Greenbaum.  

I assume the booking began on Monday (November 22) because there was likely no show on Thursday night (November 25), as it was Thanksgiving. Some of the ads in SF Good Times note that Monday is "Open Mike Night," so the club was probably usually open anyway.

December 2-5, 1971 Boarding House, San Francisco, CA: John Stewart/Harmony Tycoons (Thursday-Sunday)
John Stewart (1939-2008) had headlined at the San Francisco Troubadour in August 1970, soon after it had opened. Stewart had been a member of The Kingston Trio from 1961 to 1967. The group had been very popular, but they were passed by when the likes of The Beach Boys and The Beatles came along. Stewart had gone solo, and released a variety of well-received albums, such as 1969's California Bloodlines. Although he had written a hit for The Monkees ("Daydream Believer"), Stewart was well known at this time. but not particularly successful.

Stewart had released three albums on Capitol Records from 1968-70. Clearly, Capitol felt Stewart was ticketed for success in the new world of singer/songwriters. The albums hadn't done particularly well. Stewart had switched to Warner Brothers, and his 1971 debut for the label was The Lonesome Picker Rides Again. It was largely solo, and produced by his brother Mike Stewart, famous from the We Five. I think John Stewart had moved to the North Bay this time, but he still had an active recording and performing career, so he wasn't seen as a local act. Stewart actually had a fairly productive career into the 21st century, but in the early 70s he did not have the success that his talent would have foretold.

The Harmony Tycoons are unkonwn to me.


December 7-12, 1971 Boarding House, San Francisco, CA: Mickey Newbury
(Tuesday-Sunday)
Mickey Newbury (1940-2002) had a modestly successful recording career, but he was mainly known as a writer. In the 1960s, he wrote some huge hit songs, such as "I Just Dropped In (To See What Condition My Condition Was In" for Kenny Rogers And The First Edition (it would reach #5 in 1968). In 1970, Newbury broke away from his RCA contract and began to record for Elektra Records. Although Newbury's writing was firmly country, he also separated himself from the Nashville studio machine, and recorded his music more simply, with more control in his own hands. Newbury's approach was a direct influence on Waylon Jennings and Willie Nelson, as they too stepped aside from the Nashville studio production line. 

Newbury's first album for Elektra was Frisco Mabel Joy, released in 1971. It was produced by guitarist Wayne Moss, a Nashville Studio veteran (he was in Area Code 615), but Moss had built a studio in his garage. The album had a simpler sound than contemporary country albums. It included the song "American Trilogy," most famously performed by Elvis Presley. Newbury also performed by himself, with just an acoustic guitar. This was common in rock--common at the Boarding House, certainly--but all but unheard of in country music at the time.

Phil Elwood had a very positive review of Newbury's opening night show (in the December 8 Examiner). He reported that Joan Baez dropped in and joined Newbury for two songs.

December 14-19, 1971 Boarding House, San Francisco, CA: Cleveland Wrecking Company (Tuesday-Sunday)
This week's booking was a small but significant change in booking. The Boarding House had been designed as an "Acoustic Music Salon." It wasn't for purists, and there were certainly electric guitars and amplifiers many nights. Still, the focus was on acoustic music, even if there were trap drums and Fender basses for various acts. But up until this time, the Boarding House hadn't really booked a straight rock act. So the week headlined by Cleveland Wrecking Company was different, because they were a loud dance band with a horn section.

Cleveland Wrecking Company was an interesting band who had been playing Bay Area clubs since 1968. The band, a 7-piece with horns, and often a female singer, had a completely different business model than every other hippie rock band in the Bay Area. Other bands were interested in making albums, and only played dances and the like when they were starting out, just to make ends meet. Cleveland Wrecking Company had the opposite approach.

A google search of Cleveland Wrecking Company will net you pictures and references to playing huge dances for teenagers and young adults on late '60s and early 70s weekends. There was clearly real money to be made, and we have to presume they played their share of covers. During the week, however, and on some weekends, Cleveland Wrecking Company played rock clubs, and opened concerts for the Grateful Dead and others, presumably emphasizing original material. Bandleaders Jim Lowe (organ) and Norman Beale (lead guitar), had made a demo, to help book gigs, but they had no interest in making a record. They were, in effect, a Dance Band that moonlighted as an original rock band, instead of the opposite. Cleveland Wrecking Company would break up in 1972.

December 20, 1971 Boarding House, San Francisco, CA: Stoneground (Monday)
The rock trend continued with Stoneground. I assume the booking patterns were different for Christmas week. I don't know if Stoneground just played Monday, or a few more nights (since I can't find an ad). But Stoneground was a loud rocking band, too, with 9 or 10 members.

Stoneground had been put together by KSAN impresario Tom Donahue in 1970 for an intended movie about a "traveling Woodstock" called Medicine Ball Caravan. The Grateful Dead were booked for the movie, but backed out at the last minute. Stoneground had just released their self-titled debut album on Warner Brothers.  Among the key members of Stoneground were singers Sal Valentino, Lynne Hughes, Annie Sampson and Deirdre LaPorte. Guitarist Tim Barnes also sang. Pete Sears had been the pianist for the album, although he had been replaced by Palo Alto pianist Cory Lerios.

December 24-26, 1971 Boarding House, San Francisco, CA: Congress Of Wonders/Ronnie & Lulu (Friday-Sunday)
I assume there was no Christmas Day show, even if it was Saturday night. Ronnie & Lulu are unknown to me.

December 28, 1971-January 2, 1971 Boarding House Bola Sete/Hue (Tuesday-Sunday)
Hue was a jazz quartet, but is otherwise unknown to me.


Aftermath

The Boarding House had opened on March 26, 1971 on a shoestring, presenting mostly local acoustic acts in a venue that had already flopped. By the end of 1971, musical winds were blowing favorably for the club, and the acts that played the Boarding House had albums with major record companies and were supported on tour. There were some local acts, sure, but most of those had albums, too. Even so, the Boarding House seemed to be developing followings for some unsigned acts, like Maggie and Terre Roche. The club was finding a foothold in the local music scene. The Freight And Salvage in Berkeley held down the folk purists, and some other rock clubs like Keystone Berkeley, the Long Branch and Keystone Korner were places for people who liked it loud and long. The Boarding House wasn't folk, but it was serious music and it was mostly not loud. The club was still on a shoestring, though.

San Francisco Examiner Sunday Datebook listing for January 9, 1972

In early 1972, the club would change dramatically. The Boarding House started booking rock bands, popular ones, and they booked them at the upstairs theater. The first full week of 1972 featured folksinger Ramblin' Jack Elliott, by now a North Bay resident. For the second week, however, Spencer Davis played Wednesday and Thursday, and Van Morrison on the weekend. Morrison was a huge star, of course, and could play large places, but he very much liked the Bay Area rock tradition established by Jorma Kaukonen, Mike Bloomfield and Jerry Garcia, where stars played local clubs when they felt like it. Phil Elwood reviewed Morrison's show enthusiastically in the Examiner (January 17 ‘72).

A few weeks later, Jim Kweskin returned to the Boarding House, and the listing said "Boarding House (downstairs)," a sign that shows in the upstairs Theater were already common. At some point in mid-72, all shows were moved upstairs, and the Boarding House came to mean what had previously been the Theater. The old, downstairs Boarding House was used on occasion, I think mostly for comedy acts, but after 1972 "The Boarding House" meant the upstairs theater.

The upstairs theater was a sort of sunken bowl, with excellent sightlines and nice sound, and the room was much beloved by rock critics and serious fans. The room was small, and didn't have a liquor license, so it still favored smaller acts rather than big bands. That said, plenty of rock bands played showcases at The Boarding House. The Tubes played the Boarding House for two weeks in summer 1975, right before their first album was released. I went twice--it was epic, and at the Boarding House you were Right There. The writeups in the paper were shimmering, and when the debut album came out the pump was well primed. Record companies particularly liked the club because it could draw attention to acts who deserved a good hearing.

Demise
960 Bush, at Taylor, was in a mainly residential neighborhood, and in San Francisco that meant a lot. The Boarding House always struggled without liquor license. It was also a long way from downtown office buildings and any sort of drop-in crowd, plus San Francisco is cold, and parking was always difficult. Finally, in early 1980, there was a fire that closed down the club. 960 Bush Street, which had always had a few apartments anyway, was sold to the expanding condominium complex next door. Doug Weston had purchased the 4-story building for $400,000 in 1970. I don't know if he was still the owner by 1980, but it turned out that San Francisco real estate was always a good investment. So after 80 years as an entertainment venue, 960 Bush, already a burned-out hulk, was demolished for a large residential building. Sic Transit Gloria Musica.

David Allen moved the Boarding House over to 901 Columbus Street, near North Beach (previously The Village and then Dance Yer Ass Off). The newer Boarding House folded, too, to be taken over by Bill Graham for his club Wolfgang's.

The July 15, 1980 SF Chronicle article had a story on the razing of 960 Bush Street




Monday, January 9, 2023

November 12, 1966 Campus Hall, UC Irvine, Irvine, CA: Oxford Circle/Magnficent VII (Lost Family Dog)

 

An ad from the UC Irvine Anthill newspaper (Nov 11 '67) for the Family Dog presentation of the Oxford Circle in Campus Hall at UC Irvine on Friday, November 12, 1966

Chet Helms and The Family Dog are cornerstones of San Francisco rock history, and thus the history of live rock concerts throughout the world. In late 1965, some proto-hippies who lived in an old house on Pine Street in San Francisco known as "The Dog House" put on some rock concerts. They used the name Family Dog, after one of the adopted strays at home. At the same time, in a rooming house at 1090 Page Street, Chet Helms was organizing jam sessions in the basement, featuring some residents playing weird, loud music. Chet helped them pick the name Big Brother and The Holding Company. By early 1966, Chet Helms had taken over the Family Dog, and Big Brother was playing around town

Some local characters called The Merry Pranksters found a way to commercialize their "Acid Tests," billing it as The Trips Festival. The Trips Festival immersed the crowd in loud music and a light show, and everyone was free to dance. Trips Festival stage manager Bill Graham teamed up with Chet Helms to start producing concerts at the nearby Fillmore Auditorium. They were hugely successful, but Bill and Chet had different visions. Graham stayed at the Fillmore, and Helms moved over to the Avalon Ballroom. The Fillmore became the beacon that lit the way for the modern rock concert, while the Avalon was always more underground. Over the decades, rock historians have labored to uncover the intricate history of the Fillmore and the Family Dog, so much so that even the posters for the shows have legendary status on their own terms. 

Chet Helms' Family Dog was a San Francisco phenomenon. After a few shows in '65 and '66, the Dog set up shop at the Avalon from April 1966 through November 1968. In late '67, there were abortive efforts to set up Family Dog affiliates in Denver, London and Portland, but they never took root. When the Avalon closed, Helms had a difficult stretch, but he reopened at the Family Dog on The Great Highway. The beautiful, cleverly conceived operation was either too late or too soon, and undercapitalized, and it was only open from June 1969 through August 1970. Afterwards, the Family Dog receded into memory, the famous logo only brought out on occasion for nostalgia.

Yet one thread of the Family Dog story turns out not to be unraveled. Way back in 1966, before Denver, before the record companies got involved, Chet Helms and the Family Dog put on a show in Southern California. It seems to have been at least a modest success. Yet it has dropped from the sight of any Family Dog scholars. This post will rectify that oversight, and review what is known about the Family Dog presenting the Oxford Circle and The Magnificent VII at Campus Hall in UC Irvine on Saturday, November 12, 1966.

This display ad appeared in the UC Irvine Anthill student newspaper on November 11, 1966. It appears to be a best-efforts attempt at an Avalon-style poster

University of California at Irvine
In the 1950s, the University of California system correctly anticipated an explosion in college enrollment stemming from the "Baby Boom" and the GI Bill. The system expanded their existing campuses, and planned three new campuses in San Diego, Santa Cruz and Orange County. The site of the Orange County campus was the former Irvine Ranch. UC Irvine's first classes began in October, 1965. In that first semester, there were just 1,589 students enrolled (there are currently around 35,000). Campus Hall, the multi-purpose auditorium and gym, was one of the nine original buildings present when the campus was opened. Campus Hall included a 1400 seat arena, used for sports, concerts and student assemblies.

Strange as it may seem today, colleges and universities all had budgets in those days for arts and entertainment. The school was meant to enrich the local culture as well as provide some fun. Intercollegiate athletics, for example, had originally been encouraged as local entertainment, although it had strayed far from that goal after World War 2. Nonetheless, in its initial years, with only a few thousand students, UC Irvine had substantial performers every month. Clearly the fees were subsidized, since the arts were considered a public good. A review of the student paper for the 1966-67 year (The Anthill) reveals performances by Duke Ellington, the Martha Graham Dance company, symphony orchestras and rock bands with hit records.


Preview
The Family Dog show was previewed in the weekly student paper, The Anthill, the day before the show.

SF Family Dog To Present "Freak Out"
"The Family Dog," a professional company from San Francisco, is presenting what is commonly known as a "Happening," an "Op-Dance," or a "Freak-Out" this coming Saturday night, November 12, in UCI's Campus Hall. The show and dance, which begins at 8:30 p.m. and lasts five hours, features two bands, a fantastic array of colored projections, cartoons and abstract images on the wall, and flashing "strobe" lights which make the dancers appear to be moving in fast or slow motion.
According to the Family Dog, because of the rising popularity, hardly a dance is produced in the San Francisco area without this type of show. 
The prices of admission range in San Francisco from $2.50 to $3.50, but because the event is being sponsored by the ASUCI, the price to UCI students and their guests is only $1.00.
The Oxford Circle, a band from the San Francisco area with specializes in Family-Dog type music will be featured in the show. Their performance will be supplemented by a local band, the Magnificent VII. 
The Family Dog has been putting on shows in the Avalon Ballroom and other auditoriums in San Francisco for the past year. Their UCI appearance is the first of what they hope to be a series of performances on college campuses.

A picture in the UC Irvine Anthill promoted the Campus Hall concert by The Association on October 28, 1966. At the time, the band had a hit with "Along Comes Mary."

Universities typically had a student group, usually called the "Entertainment Committee" or something, that made suggestions and recommendations, while a professional booking agency handled the actual arrangement. There must have been some real hipsters on this Committee, however. Just two weeks earlier The Association had appeared at Campus Hall. Now, the Association had a hit single with "Along Comes Mary, " but they weren't really hip. Someone knew something, however, about what was going on San Francisco. At this exact time in Los Angeles, Fillmore/Avalon type events were being held at the Shrine Auditorium in Los Angeles, billed as a "Freak-Out," which the Anthill article references. The eagerness with which the preview article assures the students that it's really cool in San Francisco was probably to make up for the fact that the Oxford Circle had no album, just a single on an obscure label ("Foolish Woman"/"Mind Destruction" on World United, released back in January 1966).


The Oxford Circle
The Oxford Circle were from Davis, CA, near Sacramento. UC Davis had become another branch of the University of California in 1959, so the market for Davis rock bands boomed throughout the 1960s. They were originally a surf band called The Hideaways, but changed their name to the Oxford Circle when the British Invasion became popular. They were influenced by the louder groups like the Yardbirds and Them. When Oxford Circle started getting booked at the Avalon, the band got louder and the guitar solos got longer. By the end of 1966, Oxford Circle's lineup was:

Dehner Patten-lead guitar
Gary Yoder-guitar, vocals
Jim Keylor-bass
Paul Whaley-drums

Paul Whaley would go on to become a founding member of Blue Cheer in 1967, and Gary Yoder would join Blue Cheer in 1969. For a great snapshot of the Oxford Circle live, find the 1997 Big Beat cd Oxford Circle Live At The Avalon 1966, recorded some time that year (likely June 17-18, opening for Captain Beefheart).

The Magnificent VII
The Magnificent VII were an Orange County band with an arc similar to that of Oxford Circle. Per their website, the band had formed in Anaheim as the Vi Counts in 1961, and changed their name to the Nocturnes in 1963. They had a fair amount of regional success, playing places like the Rendezvous Ballroom in Balboa and the Revalaire Club in Redondo Beach (where they beat the Crossfires--later The Turtles--in a Battle Of The Bands). In 1965, in the face of the British Invasion, the Nocturnes changed their name to the Magnificent VII. They were regular performers at Disneyland during this period, one of the premier paying gigs in Orange County at this time. The Magnificent VII had released a few singles on independent labels. 

The Light Show
For a light show, Chet Helms hired The Outfit, the light show associated with the New Delhi River Band. The New Delhi River Band was Palo Alto's second psychedelic blues band, and included future New Riders David Nelson and Dave Torbert (I have written up their entire history elsewhere). The New Delhi River Band and The Outfit were regular performers at a psychedelic outpost called The Barn, in Scotts Valley. The tiny venue was in a rural part of Santa Cruz County, just over Highway 17 from San Jose (I have written up the history of The Barn as well). 

The initial idea had been that some Palo Alto bohemians, organized (sort of) by a guy named Carl Moore, would open up a club called The Outfit, but the strange little venture folded after one night. The projected "house band" of The Outfit became The New Delhi River Band, while the light show became The Outfit. Over time, the light show evolved into using the name Magic Theater, and they would sometimes appear separately from the New Delhi River Band. 

I first heard about the Family Dog's Irvine adventure over a decade ago from one of the old Palo Alto crew (hi Chris), a teenager who had often assisted The Outfit's light show at The Barn or elsewhere. He was invited to go down to Southern California but passed on the episode. In this case, the "traveling" light show seems to have been the remnants of The Outfit, rather than the Magic Theater, although that is just a derived assumption. Until recently, while I had a grainy copy of the ad, I did not know whether the event had actually taken place. The other person I knew who probably went had passed on (the late Rusty Towle), so I had no way to confirm what happened. As more and more universities digitize their archives however, various lost events have surfaced, and I can finally confirm that the Family Dog did put on a full psychedelic dance concert with the Oxford Circle at UC Irvine.

November 12, 1966
The Anthill was only a weekly paper, and only previewed campus events, rather than reviewing them. So the Anthill had no immediate description of the Family Dog event. In January, 1967 however, Big Brother and The Holding Company were booked at Campus Hall (see below), and the preview describes that forthcoming event as "similar to the one presented by the San Francisco Family Dog last November." So it happened, and it must have gone well enough. 

Chet Helms himself almost certainly wasn't at UC Irvine. The 13th Floor Elevators and Moby Grape were tearing it up at the Avalon, so he probably sent one of his lieutenants to manage the Irvine show. The Oxford Circle had a gig the night before at Freeborn Hall in UC Davis. The band probably drove from Davis to Irvine (remember, they would have to take CA-99 through Fresno and Bakersfield, as I-5 was not complete). Over at The Barn, Ken Kesey and his Pranksters were having their own event, so the Outfit (nor the Magic Theater) wouldn't have been booked either, thus freeing them for Irvine duty.

It was a big weekend in Southern California, too. The Sunset Strip Riots, as they were known, peaked on the weekend of November 12, as teenagers with protest signs objected to the crackdown by the Los Angeles Sheriff's Department. As Stephen Stills put it in his famous hit song "For What It's Worth": "What a field day for The Heat/There must have been a thousand people in the street/Singing songs and carrying signs/Mostly saying hooray for our side." Of course, Stills was at the Fillmore that weekend with the Buffalo Springfield, but he surely saw it on TV. 

Although the UC Irvine event was the only Southern California foray by the Family Dog, it hinted at another path for Chet Helms. Since Helms is always compared with Bill Graham, he often seemed like a weak businessman, which was only true when he was compared to Bill--a comparison most people would fall short of anyway. The last line of the Anthill preview says that the "UCI appearance is the first of what [the Family Dog] hope to be a series of performances on college campuses." Honestly, Chet could have had all the Avalon bands playing every college on the West Coast, for good, reliable money, but it wasn't the path he chose to take. Sic transit Gloria Psychedelia.


January 14, 1967 Campus Hall, UC Irvine, Irvine, CA: Big Brother and The Holding Company/Magnificent VII (Saturday)
The Anthill was only published on Thursdays, and did not generally include reviews of past events. In the January 13, 1967 edition, however, I found confirmation that the Family Dog show in November took place. Remarkably, this comment came as part of a description of a Saturday night (January 14) show by no less than Big Brother and The Holding Company. Big Brother had initially been managed by Chet Helms, but they had since split off. Amicably, of course--it was San Francisco--and Big Brother regularly played at the Avalon. There was some underground buzz about Big Brother even though at this time they had no records. 

GRAPE JELLY PLOTS DANCE & LIGHT SHOW [Anthill, UC Irvine, January 12, 1967]
The Grape Jelly Plot, a newly-formed student organization, is presenting a dance concert and light show this Saturday night, January 14, at 8:30 p.m., in UCI's Campus Hall.
The show will be similar to the one presented by the San Francisco Family Dog last November.
The program features two bands, colored lights, movies, slides and cartoons projected on the walls, along with flashing strobe lights which make dancers appear to moving in fast or slow motion.
Supplying music this time will be one of the most popular bands in the San Francisco area, Big Brother and The Holding Company. Completing the show will be a local band, the Magnificent VII.  
Although the price of admission to the show is $2.50, UCI students have the opportunity to buy tickets in advance at $1.50. Advance tickets are on sale at the Activities Office.
I assume that Big Brother played the Irvine show, since there was no news in the next few editions of the Anthill that the show was canceled. For those who are archeologically focused, the Big Brother show at UC Irvine has never appeared on a Big Brother concert list.

It is true that Big Brother and The Holding Company were at San Francisco's Human Be-In on the morning of Sunday, January 15. It is crucial to remember, however, that intra-state air travel in California was both jet-powered and unregulated. Big Brother could have flown from SFO to LAX on Pacific Southwest Airlines for no more than $20 per ticket. Their guitars would have been carry-on luggage and drums and amps would have been checked baggage. If students picked them up at the airport, they could have flown back to SFO on a 6am flight and gone straight to Golden Gate Park. So the economics of an SF band playing a one-nighter in Los Angeles were very plausible (as a regional footnote, Air California would be based at Orange County Airport, and had $10 flights to Northern California, but they did not start until January 16 '67).


The Anthill, UC Irvine, Thursday March 30, 1967
Aftermath
Orange County would become an important place in Southern California rock concert history, but that turned out to surround larger venues like the Anaheim Convention Center. UC Irvine was an attractive booking for an off-night, but the 1400-seat Campus Hall rapidly became awfully small even by college gym standards.  There were still a few random 60s events, however, probably booked when touring bands needed to fill an off night. The most prominent I could find were:

March 31, 1967 Campus Hall, UC Irvine, Irvine, CA: Buffalo Springfield/Cobblestone Garden (Friday)

September 27, 1968 Campus Hall, UC Irvine, Irvine, CA: Big Brother and The Holding Company (Friday)


May 1, 1969 Crawford Hall, UC Irvine, Irvine, CA: Led Zeppelin/Lee Michaels/Hard Luck Boy
(Thursday)
Campus Hall had changed names by this time. The Zeppelin show seems to have been one for the ages, exactly the kind of event that ensures rock concerts aren't held in a venue for decades. Zep manager Peter Grant recalled (on the Led Zeppelin site)
"It was a great night when they appeared at the University of California. They did five encores that night and although the hall was filled to capacity with over 3,000 people in the audience, there were over 700 people outside who couldn’t get in. Fights broke out outside because people couldn’t get tickets and when Jimmy heard about it he asked everyone to squeeze up, had the side doors opened and managed to squeeze the waiting people in the hall.”  (May 1969)

There were occasional concerts at Crawford Hall after this, but not many.  There could hardly have been more memorable ones.